What it is:An original, full-coverage, matte concealer.What it does:This full coverage cream concealer covers everything from heavy-duty dark circles to blemishes and discoloration. It helps you hide imperfections while leaving...

We all have that one thing we can’t leave home without—ours is our trusty Lip Butter Balm. Whether you’re headed on a Beach Vacay, taking a much-needed Desert Retreat, cruising to...

What it is: A brow-enhancing serum that improves the appearance of brow volume in as little as four weeks.Highlighted Ingredients:- Provitamin B5: Conditions and improves brow-hair sheen.- Biotin and Cassia alata Leaf Extract:...

Limited Edition What it is: A limited-edition, mini matte bronzer and blush palette for on-the-go glow, with a Hoola bronzer plus a WANDERful World blush.What Else You Need to Know: Take your...

What it is: A creamy-feeling, waterproof, nondrying pomade that allows you to fill, sculpt, and define brows with natural-looking depth and dimension.What Else You Need to Know: Take control of your brows...

Remember the makeup envy you felt at your first rock concert? Well, regardless of your parents’ dress code back in the day, that rocker-chic look can be all yours now....

What it is: A waterproof, smudge-proof, long-wearing liquid eyeliner with a specially designed, tapered 0.1 mm brush tip for extreme precision.What Else You Need to Know: Glide on sleek, ultra-pigmented lines with...

What it is: A silky-soft, superfine powder highlighter.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains...

What it is: A collection of fan-fave lip and cheek tints that come in a range of shades—all long-wearing, non-drying, and transfer-proof.Ingredient Callouts: Free of formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl...

What it is: A collection of fan-fave lip and cheek tints that come in a range of shades—all long-wearing, non-drying, and transfer-proof.Ingredient Callouts: Free of formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl...

What it is: This multipurpose, full-coverage liquid concealer hides it all, from dark under-eye circles to blemishes, and discoloration.Coverage: FullFinish: NaturalFormulation: LiquidWhat Else You Need to Know: This full-coverage concealer feels lightweight and doesn‘t cake,...

Some days, it feels like you need rose-colored glasses to make it through (sending an email is an accomplishment and yes, you do deserve a little treat). But personally, we think rose-tinted cheeks are...

Shellie is your beach day bestie—she packs the cooler, brings the good snacks, and is always down to jump into a beach volleyball game. That must be where she gets that effortlessly natural,...

What it is: A gentle, lash-enhancing serum—formulated without prostaglandin or its derivatives—that gives you visibly fuller, thicker, longer lashes over time.Highlighted Ingredients:- Hibiscus Flower and Safflower Extracts: Help lashes look thicker...

What it is: A fan favorite, BADgal BANG! Volumizing Mascara is now available in a waterproof formula— BADgal just got badder.Formulation Type: VolumizingBenefits: WaterproofWhat Else You Need to Know: This gravity-defying formula, featuring ultralight...

Have you ever tried to pack “just the essentials”, only for your bag to still be overweight at the check-in counter? Well next time you’re doing the luggage-reorganization-of-shame on the airport floor,...

Look, it happens. Maybe you spent the whole night on the dance floor or locking eyes with some tall drink of water at the bar. Either way, you probably didn’t...

What it is: A clear, crunch-free, creamy flex-wax that creates fluffy, full, and natural-looking brows and lasts for up to 12 hours.Highlighted Ingredients:- Candelilla Wax: Contributes to the flexibility of the...

What it is: A pen for the microbladed look made easy that creates the illusion of natural brow hair with three ultrafine lines in a single stroke.What Else You Need to...

What it is: A silky-soft, superfine powder highlighter.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains...

What it is: A smooth, creamy clay mask that visibly clears pores and feels gentle and comfortable on skin.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: PoresFormulation: MaskHighlighted Ingredients:- Mineral-Rich Kaolin Clay: Visibly clarifies...

What it is: An extreme lengthening & lifting mascara with magnetically enriched formula that works with the magnetic core to extend lashes 40% longer.Formulation Type: LengtheningBenefits: Long-wearingIngredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents,...

What it is: A multitasking setting spray that locks on makeup for up to 16 hours and visibly blurs pores for a flawless look.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates,...

What it is: A loose setting powder that mattifies and blurs the look of pores.Finish: MatteFormulation: Loose PowderSkin Type: Normal, Oily, CombinationHighlighted Ingredients:- Upsalite: Provides a rapid mattifying effect.- Mineral-Rich Kaolin Clay: Absorbs excess...

What it is: A mattifying, lightweight face primer that visibly refines pores, helps makeup stay put, and keeps shine in check.Finish: MatteFormulation: LiquidHighlighted Ingredients:- Niacinamide: Contributes to skin hydration and smooths the look...

What it is: A luscious, long-wearing lip tint that glides on effortlessly for a splash of moisturizing, kiss-proof color with a juicy, dewy finish. Formulation Type: Lip Stain Benefits: Hydrating, Long-wearing What Else...

What it is: A matte, longwearing lip tint that gives lips smudge-proof color and moisture for a moisturizing, comfortable feel and soft-blur velvety finish.Formulation Type: Lip Stain Benefits: Hydrating and Long-wearing What Else...

What it is:A 36-hour, full-blast, volumizing mascara that creates massive volume without weighing down lashes.What it does:Get out of this world lashes. Now available in a perfect "try-me" size mini,...

What it is: An award-winning, silky-soft powder bronzer with a natural-looking matte finish available in four shades: Hoola, Hoola Lite, Hoola Toasted, and Hoola Caramel.Ingredient Callouts: Free of formaldehydes, formaldehyde-releasing agents, phthalates,...

What it is: An award-winning, silky-soft powder bronzer with a natural-looking matte finish available in four shades: Hoola, Hoola Lite, Hoola Toasted, and Hoola Caramel.Ingredient Callouts: Free of formaldehydes, formaldehyde-releasing agents, phthalates,...