What it is: A beginner-friendly micro-tip pencil that effortlessly fills and defines brows with soft, buildable pigment. Highlighted Ingredients: - Mineral-Based Pigments: Create the most natural-looking payoff. - Provitamin B5: Conditions and...

What it is: A clean tinted lip balm with active levels of moisture-boosting ingredients and sheer color that builds with each swipe.Formulation Type: Lip Balm & TreatmentBenefits: HydratingHighlighted Ingredients:- Salicornia (Sea Succulent): Boosts...

What it is: A talc-free, noncomedogenic blush that visibly blurs pores and smooths texture—for buildable, featherweight color that lasts up to 12 hours. Coverage: Light Formulation: Pressed Powder Highlighted Ingredients: - Soft Focus Complex:...

What it is: An award-winning mascara that lengthens and lifts with 12-hour wear—it’s safe for sensitive eyes and resists clumping, flaking, and smudging. Formulation Type: Lengthening Benefits: Long-wearingHighlighted Ingredients: - Arginine and Biotin: Lash...

What it is: A clean mineral SPF 50 with a refreshing water-burst texture that balances skin with up to 24-hour hydration and 8-hour oil control—in two shades. Skin Type: Sensitive, Dry, and...

What it is: A precision gel liner that glides on, blends like a dream, and boasts budge-proof wear.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil,...

What it is: An award-winning milky moisturizer that hydrates, visibly plumps, smooths, and calms the look of redness—it's also safe for sensitive skin and layers smoothly under makeup. Skin Type: Oily, Dry,...

What it is: A game-changing cream blush and lip color in one—stays dewy on cheeks and transforms to a soft-matte finish on lips. How it works: A little color goes a long...

What it is: A blurring, ultra-blendable, noncomedogenic bronzer that shifts from silky cream to weightless powder for sunkissed warmth with up to 12-hour wear. Highlighted Ingredients: - Green Tea and Microalgae: Powerful...

Description Last year’s solid-out artist palettes are back for a limited time. Add warmth, radiance, and dimension to skin with otherworldly shades of highlighter, bronzer, and blush. Featuring the same...

What it is: A clean volumizing mascara that wraps each lash in weightless, buildable volume without flaking, smudging, or irritating sensitive eyes.Formulation Type: VolumizingHighlighted Ingredients:- Arginine: Supports stronger, healthier-looking lashes.- Provitamin B5:...

What it is: A luminous, ultra-blendable highlighter that shifts from silky cream to weightless powder, delivering natural radiance with up to 12-hour wear. Highlighted Ingredients: - Green Tea and Microalgae: Powerful skin...

What it is: A set of six talc-free, buttery, long-wearing eyeshadows that go beyond your basic neutrals—with matte, satin, and metallic finishes.Highlighted Ingredients:- Jojoba Seed Oil: Helps to nurture and gently...

Description Our Shadow Brush has a flat, tapered head that’s designed to pick up the perfect amount of product to pack, press or sweep onto lid. Made with a sustainably...

What it is: A clean, talc-free setting powder that weightlessly blurs, smooths, and cuts shine with a soft-focus finish that won’t flashback.Highlighted Ingredients:- Aloe: Keeps skin feeling soft and supple.- Bamboo:...

What it is: A clear eyebrow gel that adds shape and structure with a comfortable, medium 8-hour hold and natural finish. Highlighted Ingredients: - Hydrolyzed Quinoa: Is a protein-rich extract that...

What it is: A noncomedogenic moisturizer that’s clinically shown to soothe redness and strengthen the skin barrier. Skin Type: Normal, Dry, Combination, and Oily Skincare Concerns: Dryness, Dullness, and Redness Formulation: Cream Highlighted Ingredients:-...

What it is: A potent eye cream—powered by a plant-based retinol alternative—that’s clinically shown to visibly brighten, hydrate, smooth, and depuff while prepping skin for concealer. Skin Type: Normal, Dry, Combination, and...

What it is: A clean, silicone-free, ultra-breathable primer that protects against harmful environmental stressors and preps skin for seamless makeup application.Highlighted Ingredients:- Beta Glucan: Helps to reduce the appearance of fine...

What it is: A liquid eyeliner with an ultra-fine tip for precise definition and smudge-proof, all-day wear.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl...

What it is: A fragrance-free, pH-balanced foaming cleanser that’s clinically proven to remove makeup, mineral SPF, and pollution without stripping skin. Skin Type: Normal, Dry, Combination, and Oily Skincare Concerns: Pores, Dryness, and...

What it is: An everyday barrier-building lip balm that hydrates quickly and over time with active levels of clean skincare ingredients.Formulation Type: Lip Balm & TreatmentBenefits: HydratingHighlighted Ingredients:- Salicornia (Sea Succulent): Boosts hydration...

What it is: An overnight mask with clean ingredients to reveal your smoothest, softest lips.Highlighted Ingredients:- Salicornia (Sea Succulent): Hydrates and supports a strong skin barrier for smooth, supple-feeling lips.- Hyaluronic...

What it is: An ultra-soft brush with angled bristles for seamless bronzing, highlighting, and sculpting.Brush Formulation: All Formulas Ingredient Callouts: It is gluten-free, cruelty-free, and comes in recyclable packaging. What Else You Need...

Meet the perfect tool for precision blending. This award-winning brush is endlessly versatile—use it to blend eyeshadow, highlight cheekbones and cupid’s bow, or apply concealer in hard-to-reach areas. The tapered...

What it is: A cruelty-free, multitasking complexion brush.Brush Formulation: All FormulasBristle Type: SyntheticIngredient Callouts: It is cruelty-free.What Else You Need to Know: ILIA's Complexion Brush is designed to easily apply and buff product into the...

What it is: A cruelty-free brush for powder application.Brush Formulation: PowderIngredient Callouts: It is cruelty-free.What Else You Need to Know: ILIA's Finishing Powder Brush is designed to seamlessly blend and buff powder for a...

This cruelty-free powder brush features a softly tapered tip to place blush, bronzer, and highlighter exactly where you want. Velvety-soft vegan bristles blend powders to a softly diffused finish without...

What it is: A custom-designed sharpener that’s sized exclusively for Lip Sketch Hydrating Crayon (sold separately). What Else You Need to Know: Sharpen Lip Sketch Hydrating Crayon to a clean, precise point...

What it is: A cruelty-free, multi-tasking buff brush.Brush Formulation: Liquid and CreamIngredient Callouts: It is cruelty-free.What Else You Need to Know: ILIA's Perfecting Buff Brush is a versatile tool that helps set complexion products...