DESCRIPTION This nourishing lip liner provides a 360, full circle approach to lip color. Use it as a liner to define your lips, contour to enhance your natural shape or...

DESCRIPTION Your new refreshing eyeshadow experience Extremely long lasting: up to 20h wear Effortless silky application with high-impact color payoff  Infused with Goji Berry Extract and hydrating Ceramides CoolTouch Aqua-Fusion...

DESCRIPTION Get semi-permanent salon-treated brows at home. No ouch. No commitment. Apply, Swipe & Reveal for your best brows yet. It’s your brows, but better. Patented Liquid Blading Technology uses treated pigments and dyes to...

DESCRIPTION Instant gratification meets brow-boosting care with our advanced, serum-powered formula. Dream Brow is the ultimate WONDER BLADING solution for every brow type—including barely there, sparse, or greying brows. It’s...

DESCRIPTION Never sticky or goopy, our Clear Shine Top Gloss keeps lips hydrated and juicy all day. The high-beam gloss softly cushions lips for a comfortable lightweight feel. Perfect for...

DESCRIPTION Customize your brow look with our two-in-one groomer that delivers the rich color and hold of a pomade with the ease and precision of a pencil. Use the blendable...

DESCRIPTION An exceptional alternative to lash extensions, Infinite Rizz is a longwear, water-resistant, smudge-proof mascara that delivers luscious length and bold volume—all while nourishing your lashes and keeping them soft,...

DESCRIPTION Treat yourself to the thickest, flutteriest lashes that last and last. Our oxygen-activated formula coats each lash in inky-black gloss, for fanned-out smudge-free curves that just won’t quit. Lift,...

You asked, we listened. Meet your secret weapon for naturally contoured lips. Engineered with a slim, precision-tip to create a bold or barely-there liner look, the new Lip Definer Brush delivers the...

A new and innovative way to create a personalized flush of color on cheeks, lips, and lids using advanced pH-adjusting pigment technology. The formula reacts to your skin’s unique chemistry...

DESCRIPTION A next-generation beauty blender designed with an ergonomic curve that fits naturally in the hand and contours of the face.  It is a multi-surface beauty blender: not just round, but strategically curved. Made from a soft,...

DESCRIPTION Designed to be paired with our FYP Filter Powder, our makeup puff absorbs the ideal amount of product, effectively locking in your makeup, reducing shine, and blurring imperfections for a...

DESCRIPTION Make room in your makeup kit for our game-changing, pro-level Kabuki Brush. You’ll love its smooth, even coverage and blending perfection (yes, with all powder formulas) thanks to luxuriously...

Meet the Dial-It-Up Foundation Brush - a multi-purpose 3-in-1 makeup brush that lets you customise your coverage with a simple twist. Its unique adjustable dial controls the density of the bristles, allowing...

DESCRIPTION Drench your lips in our next-level shine formula powered by vegan collagen, active peptides, and nourishing castor seed oil. Just one swipe and you're back in your bold era: peptides and...

A universal clear brow styling gel that shapes, lifts and sets with flexible hold- never stiff, sticky or crunchy. DESCRIPTION The gel-like texture coats the eyebrows in a flexible film...

Our angled IT'S A MIRACLE Spa Brush creates an easy, mess-free, indulgent way to apply facial creams and masks such as our IT’S A MIRACLE 8 Minute Mask. The flat, flexible silicone...

What it is: A beginner-friendly micro-tip pencil that effortlessly fills and defines brows with soft, buildable pigment. Highlighted Ingredients: - Mineral-Based Pigments: Create the most natural-looking payoff. - Provitamin B5: Conditions and...

What it is: A clean tinted lip balm with active levels of moisture-boosting ingredients and sheer color that builds with each swipe.Formulation Type: Lip Balm & TreatmentBenefits: HydratingHighlighted Ingredients:- Salicornia (Sea Succulent): Boosts...

What it is: A talc-free, noncomedogenic blush that visibly blurs pores and smooths texture—for buildable, featherweight color that lasts up to 12 hours. Coverage: Light Formulation: Pressed Powder Highlighted Ingredients: - Soft Focus Complex:...

What it is: An award-winning mascara that lengthens and lifts with 12-hour wear—it’s safe for sensitive eyes and resists clumping, flaking, and smudging. Formulation Type: Lengthening Benefits: Long-wearingHighlighted Ingredients: - Arginine and Biotin: Lash...

What it is: A precision gel liner that glides on, blends like a dream, and boasts budge-proof wear.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil,...

What it is: A game-changing cream blush and lip color in one—stays dewy on cheeks and transforms to a soft-matte finish on lips. How it works: A little color goes a long...

What it is: A blurring, ultra-blendable, noncomedogenic bronzer that shifts from silky cream to weightless powder for sunkissed warmth with up to 12-hour wear. Highlighted Ingredients: - Green Tea and Microalgae: Powerful...

Description Last year’s solid-out artist palettes are back for a limited time. Add warmth, radiance, and dimension to skin with otherworldly shades of highlighter, bronzer, and blush. Featuring the same...

What it is: A clean volumizing mascara that wraps each lash in weightless, buildable volume without flaking, smudging, or irritating sensitive eyes.Formulation Type: VolumizingHighlighted Ingredients:- Arginine: Supports stronger, healthier-looking lashes.- Provitamin B5:...

What it is: A luminous, ultra-blendable highlighter that shifts from silky cream to weightless powder, delivering natural radiance with up to 12-hour wear. Highlighted Ingredients: - Green Tea and Microalgae: Powerful skin...

What it is: A set of six talc-free, buttery, long-wearing eyeshadows that go beyond your basic neutrals—with matte, satin, and metallic finishes.Highlighted Ingredients:- Jojoba Seed Oil: Helps to nurture and gently...

Description Our Shadow Brush has a flat, tapered head that’s designed to pick up the perfect amount of product to pack, press or sweep onto lid. Made with a sustainably...

What it is: A clean, talc-free setting powder that weightlessly blurs, smooths, and cuts shine with a soft-focus finish that won’t flashback.Highlighted Ingredients:- Aloe: Keeps skin feeling soft and supple.- Bamboo:...

What it is: A clear eyebrow gel that adds shape and structure with a comfortable, medium 8-hour hold and natural finish. Highlighted Ingredients: - Hydrolyzed Quinoa: Is a protein-rich extract that...

What it is: A clean, silicone-free, ultra-breathable primer that protects against harmful environmental stressors and preps skin for seamless makeup application.Highlighted Ingredients:- Beta Glucan: Helps to reduce the appearance of fine...

What it is: A liquid eyeliner with an ultra-fine tip for precise definition and smudge-proof, all-day wear.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl...

What it is: An everyday barrier-building lip balm that hydrates quickly and over time with active levels of clean skincare ingredients.Formulation Type: Lip Balm & TreatmentBenefits: HydratingHighlighted Ingredients:- Salicornia (Sea Succulent): Boosts hydration...

What it is: An overnight mask with clean ingredients to reveal your smoothest, softest lips.Highlighted Ingredients:- Salicornia (Sea Succulent): Hydrates and supports a strong skin barrier for smooth, supple-feeling lips.- Hyaluronic...

What it is: An ultra-soft brush with angled bristles for seamless bronzing, highlighting, and sculpting.Brush Formulation: All Formulas Ingredient Callouts: It is gluten-free, cruelty-free, and comes in recyclable packaging. What Else You Need...

Meet the perfect tool for precision blending. This award-winning brush is endlessly versatile—use it to blend eyeshadow, highlight cheekbones and cupid’s bow, or apply concealer in hard-to-reach areas. The tapered...

What it is: A cruelty-free, multitasking complexion brush.Brush Formulation: All FormulasBristle Type: SyntheticIngredient Callouts: It is cruelty-free.What Else You Need to Know: ILIA's Complexion Brush is designed to easily apply and buff product into the...

What it is: A cruelty-free brush for powder application.Brush Formulation: PowderIngredient Callouts: It is cruelty-free.What Else You Need to Know: ILIA's Finishing Powder Brush is designed to seamlessly blend and buff powder for a...

This cruelty-free powder brush features a softly tapered tip to place blush, bronzer, and highlighter exactly where you want. Velvety-soft vegan bristles blend powders to a softly diffused finish without...

What it is: A cruelty-free, multi-tasking buff brush.Brush Formulation: Liquid and CreamIngredient Callouts: It is cruelty-free.What Else You Need to Know: ILIA's Perfecting Buff Brush is a versatile tool that helps set complexion products...

What it is: A high-performance, long-lasting lip lacquer combining shine with transfer-proof color for a bold, glossy lip in 3 sheer and 5 vibrant shades. Finish: High Shine Skin Type: Normal, Oily, Dry,...

Backstory Made with vegan fibers to easily pick up all powder formulas, the flexible, tapered dome tip delivers precision setting under the eyes, while the ultra-soft, voluminous brush head diffuses...

What it is: A shine-controlling touch-up spray that quickly absorbs excess oil and delivers an ultra-blurred, soft-matte finish with a refreshing mist. Skin Type: Normal, Dry, and Oily Skincare Concerns: Oiliness and Pores...

What it is: A lightweight, pressed mousse-cream formula that blends seamlessly, doesn't fade, and delivers a natural, blurred finish that stays put all day. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents,...

MicroStroke Brow Pen delivers unparalleled precision and buildable dimension for full, defined brows that last up to 24 hours. Its micro-fine brush tip creates realistic, hair-like strokes for your most natural-looking brows...

What it is: A dual-shade eyebrow powder compact for achieving a natural-looking, ombré effect. What it does: Create beautiful and natural brow effects with Anastasia's bestselling Brow Powder Duo. This...

What it is: A gel-like, lightweight formula that blurs and blends with smooth, seamless coverage for natural definition.Coverage: LightFinish: NaturalFormulation: StickIngredient Callouts: Free of parabens, phthalates, sulfates SLS & SLES, and contains less than one...

What it is: An ultra-smooth bronzer with a blurring gel-powder hybrid formula—for long-lasting, matte color with a lightweight feel and a flawless, sunkissed finish.Finish: MatteFormulation: Pressed PowderIngredient Callouts: Free of parabens, phthalates, mineral oil,...

Anastasia Beverly Hills DIPBROW® Pomade is a full-pigment, fade-resistant, waterproof eyebrow pomade available in 11 shades to fill and detail eyebrows. The long-lasting, smudge-proof, buildable formula glides on smoothly to skin and hair and allows time...