What it is: A tapered bronzer brush with a custom, spade shape designed to contour the face with effortless precision.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: This is the...

What it is: A superfine mist—fueled by InvisiFlex Shield, an undetectable veil to protect against environmental stressors—that sets makeup and extends wear.What Else You Need to Know: This setting spray is not...

What it is: A precision eyeshadow brush, featuring a unique flattened, tapered tip, perfect for effortless smudging.What Else You Need to Know: The Precise Definition Brush 220 makes it easy smudge out...

YOUR MASCARA’S ULTIMATE HYPEMAN STRAIGHT UP: Hype up your mascara with Hella Extra lash primer. The ultra-creamy formula stands up to smudging + flaking and keeps your lashes feeling nourished...

Give it to me quick: Ultra portable blotting paper that lets you touch up in stealth mode, made to refill the Fenty Beauty super-chic, refillable mirrored compact that looks like...

Give it to me quick: This instant mattifier just got even better—a refillable, universal finishing powder that blurs the look of pores, absorbs shine and extends makeup wear all day....

What it is:An expertly chiseled highlighter brush that "hugs" cheeks for an effortless glow.What it does:The Cheek-Hugging Highlight Brush 120 embraces curves like no other. This game-changing synthetic brush features...

What it is: A large, domed foundation brush that is designed to seamlessly buff and stipple Pro Filt’r foundation for fast buildable coverage.Highlighted Ingredients:- Blue Agave Extract: Mattifies.Ingredient Callouts: This product is...

Give it to me quick: Bleenndd, perfeeccttt, HIKE! Get that Fenty Face game-day ready with this all-new, limited-edition sponge—all decked out in a football-shape design. Tell me more: Making sports...

What it is: A long-wear, creamy pencil made with pure pigments that lasts up to eight hours and delivers true-cast color for every lip tone, without looking ashy.Formulation Type: Lip LinerBenefits: Long-wearingIngredient Callouts: This...

What it is: An ultra-hydrating lip oil that goes on clear and cushions lips with decadent fruit oils and vitamin-rich Cherry extracts. Strengthens the lips’ moisture barrier for a softer, more...

What it is: An illuminating face and body balm designed to create a glass-like glow. Available in two universally flattering shades, giving a luxe, glossy finish. Highlighted Ingredients: - Jojoba Seed Oil:...

What it is: A dual-ended precision blush brush that gives you maximum color control and perfect placement when applying cream and powder formulas.Brush Formulation: All FormulasBrush Coverage: BuildableBristle Type: SyntheticIngredient Callouts: Free of parabens, formaldehydes,...

WHAT IT IS: This kit includes the 5 shades of blush filter on 15% savings. A pop of color with a filtered finish! Blush Filter is a lightweight liquid blush...

WHAT IT IS: Your favorite Blush Filter shades are now available in cute mini duo sets! Choose from Cotton Candy + Peach Sorbet or Strawberry Cream + Black Cherry. These...

WHAT IT IS: This kit includes all 11 shades of our Blush Filter! A high-impact 2-in-1 hybrid liquid blush with buildable pigments that melt into the skin for an instant...

What it is: A cushiony, cream-to-powder blush that gives the dreamiest flush of color with a lasting, blurred-matte finish.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone,...

What it is: A weightless, easy-to-blend liquid contour that defines and enhances for a naturally lifted look that lasts.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone,...

Enhance your lips effortlessly. Peptide Lip Shape combines soft-focus color and high-performance skincare to give your lips dimension. Creamier and more seamless than a lip liner, it glides on to...

Thirsty for MORE? The super-potent ingredients from our original Thirst Trap Cocoon Mask have been boosted with 3 types of Hyaluronic Acid (HA3) and firming peptides to hydrate and strengthen your skin....

WHAT IT IS: EASY BAKE LOOSE BAKING & SETTING POWDER IN UBE BIRTHDAY CAKE Every year on her birthday, Huda celebrates with an Ube cake, and that tradition is what...

What it is: A vibrant fragrance mist with bright notes of juicy peach and fresh flower blossom, made to immediately revitalize you while softening skin and hair. Highlighted Ingredients:- Niacinamide:  A...

What it is: A rich, pudding-like body cream that renews skin with a burst of hydration, restoring bounce and radiance while hugging you in a peach-floral scent.Skincare Concerns: Fine Lines and Wrinkles,...

What it is: A waterproof, fragrance-free, transfer proof concealer with buildable medium to full coverage, and Vitamin E to visibly blur, brighten, and conceal. Coverage: Full Finish: Matte Formulation: Liquid Highlighted Ingredients:  - Vitamin...

What it is: A hydrating, non-sticky lip gloss for high-shine lips that visibly smooths and blurs fine lines. Formulation Type: Lip Gloss Benefits: Hydrating and Moisturizing Highlighted Ingredients: - Vegan Collagen: Smooths the look...

WHAT IT IS: Get bombshell lips with this limited-edition kit! Our iconic Bombshell shade became a cult-fav in our Liquid Matte Lipstick and is Huda’s fav shade. So, this kit...

WHAT IT IS: An easy-to-use, dense, domed brush with state-of-the-art synthetic bristles to seamlessly buff product for a streak-free, blurred finish. Designed to work perfectly with the silky-smooth formulas of...

WHAT IT IS: Get icy with our latest collection! Get the icy vibe with this limited-edition highlighting face gloss in the shade ‘Frost Bite.’ This non-sticky, lightweight gloss has a...

An intensive moisture balm for deep hydration overnight. Our buttery-smooth formula is a supercharged addition to your nighttime routine. It helps strengthen the skin barrier and seal in moisture for...

What it is: A lightweight and luminous foundation with serum-inspired ingredients and a buildable, medium-coverage formula that boosts hydration and blurs the look of imperfections. Coverage: Medium Finish: Radiant Formulation: Liquid Highlighted Ingredients: - Three...

What it is: An intentionally translucent, versatile cream-and-powder highlighter duo that lets skin shine through. Infused with multifaceted pearls for an ultra-refined shimmer and dewy glow. Coverage: Light Finish: Radiant Highlighted Ingredients: - Moringa...

What it is: A lip cream that offers the softness and finish of a traditional lipstick, but liquified into a soft cream.Highlighted Ingredients:- Advanced Silicone Elastomers: Hyaluronic filling spheres and a...

What it is: A shimmering eyeshadow duo that illuminates eyes with super-fine sparkles and multidimensional pearl pigments.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar,...

Weightless liquid-to-powder eyeshadow blends and builds easily before setting to a soft, satin finish.Goes on velvety-smooth—never sticky—and applies evenly, making it a breeze to layer.Long-lasting, waterproof formula stays put with...

What it is: A powder that does it all: blurs and smooths, reduces shine, and sets makeup with light, buildable coverage and a natural finish that stays true to you.Coverage: LightFinish: NaturalFormulation: Pressed PowderIngredient...

What it is: A lightweight, medium-to-buildable coverage foundation that’s non-comedogenic and ultra-blurring for an airbrushed finish.Highlighted Ingredients:- 1.5% Niacinamide: Smooths and refines the look of uneven texture and tone.- Silica: Pore-blurring,...

What it is: A soft-matte, long-wearing foundation with climate-adaptive technology to fight heat, sweat, and shine—available in a wide range of shades.Coverage: FullFinish: MatteFormulation: LiquidIngredient Callouts: Free of parabens and phthalates. It is also vegan...

What it is: A plush, angled face brush for flawless blending and sculpting, designed to effortlessly blend cream and powder blushes, bronzers, and highlighters.What Else You Need to Know: This brush sculpts...

Skin type:✔ Normal✔ Dry✔ Combination✔ OilyWhat it is:A shine-stopping, pore-diffusing primer that smooths the way for better foundation application and longer wear with an instant retouch effect.What it does:Nothing is...

Give it to me quick: A magnetic retractable highlighter brush that attaches to your favorite Match Stix Shimmer Skinstick for seamless blending in a snap. Tell me more: Take your glow places...

What it is:A medium-density liquid foundation brush designed to give seamless, air-touched, full coverage.What it does:Meet the makeup brush designed to make skin look natural. The Full-Bodied Foundation brush is...

What it is: A large, domed foundation brush that is designed to seamlessly buff and stipple Pro Filt’r foundation for fast buildable coverage.Highlighted Ingredients:- Blue Agave Extract: Mattifies.Ingredient Callouts: This product is...

What it is: A matte contour stick in a range of shades for all skin tones. The buildable cream-to-powder long-wear formula is lightweight and blendable. Coverage: ✔ Medium Formulation: Stick Finish:...

What it is: An illuminating makeup stick in a comfortable, lightweight formula that finishes any look with a natural-looking, dewy sheen for all.Ingredient Callouts: This product is vegan and cruelty-free.What Else You...

What it is: A paddle-shaped eyeshadow brush cut for precision: Pack it on for targeted eyeshadow application then buff it out for controlled crease blending.What Else You Need to Know: Precision Blending...

What it is: An ultra-plush, fluffy eyeshadow brush designed for easy, all-over application and flawless blending.What Else You Need to Know: The Plush Eyeshadow Brush 240 was made to quickly sweep across...

What it is: A face and body kabuki brush with a custom, angled design for blending liquid and powder formulas.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: This brush has...

What it is: A softly-angled concealer brush designed for applying and blending liquid, cream, and powder formulas with flawless, fingertip precision.Ingredient Callouts: This product is also cruelty-free.What Else You Need to Know: These...

What it is: A set of two mini makeup sponges—a triple-edged sponge for targeted coverage and a dual-edged sponge with a velvety end designed for setting.Ingredient Callouts: This product is cruelty-free.What Else...

What it is:A hyper-saturated, water-resistant, liquid eyeliner with an innovative flex tip and easy-grip triangle shape for effortless, no-limit lining that lasts.What it does:Flyliner Longwear Liquid Eyeliner is your new...