What it is: A clear, universal brow wax that shapes and sets for a long-wear, flexible-but-firm hold.Ingredient Callouts: Free of parabens and phthalates. This product is also vegan and cruelty-free.What Else You...

What it is: An intensely pigmented, blendable eyeshadow stick to define every eye shape and flatter every skin tone, available in matte and shimmer shades.What Else You Need to Know: Expert-level eyeshadow...

What it is: An extra-large, super-plush bronzer brush that’s expertly chiseled to hug the curves of your face for an all-over bronzed glow.Ingredient Callouts: This product is cruelty-free.What Else You Need to...

What it is:A three-sided makeup sponge designed without latex—perfect for applying and blending all formulas.What it does:Know how to play all your angles. This plush, three-sided makeup sponge takes blending...

What it is: A super-fine liquid highlighter with an effortlessly buildable, skin-nourishing formula that leaves a fresh, ultra-modern shine.Ingredient Callouts: Free of parabens and phthalates. It is also cruelty-free.What Else You Need...

What it is: A creamy, moisture-lock lip balm with a plush, doe-foot applicator that smooths, softens, and preps for luscious, kiss-worthy lips that last.Ingredient Callouts: This product is cruelty-free.What Else You Need...

What it is: An undereye brightener that hydrates, brightens, and conceals with sheer to buildable coverage—Delivering a no-makeup makeup effect and longwear formula.Coverage: LightFinish: NaturalFormulation: LiquidIngredient Callouts: Free of parabens and phthalates. It is also...

What it is: A limited-edition, vivid shimmer eyeliner with intense pigment and precise application. Ingredient Callouts: This product is cruelty-free. What Else You Need to Know: Glide on liquid shimmer eyeliner in these...

LUXURY AT YOUR FINGERTIPS STRAIGHT UP:  Sometimes, you wanna step out on the everyday and go with the most extra, leveled-up edge styling tool. It feels weighty, luxe and ergonomic...

LOVE ON THE EDGE   STRAIGHT UP:  Meet the most on-top-of-it edge control gel. It lays, smooths + locks hair in place all day long without flaking on you. And...

SNATCH DIS STRAIGHT UP: Slick ‘n snatch styles with this high-performance strong hold gel. It gives you the ultimate style control for high ponys, top knots and slick-backs that stunt...

CONDITIONER THAT PAYS OFF STRAIGHT UP: We love a rich friend who pays it forward. This conditioner melts on contact, givin’ just the right level of moisture and spreading its...

A DEFINING RELATIONSHIP  STRAIGHT UP:  The curlfriend you can call on. She’s a total softie, givin’ touchable body and bounce. But tough AF on split ends, thanks to Replenicore-5’s always-on...

Details SPREAD THE WEALTH STRAIGHT UP: Slip into the cushy life with this luxurious, extra-rich conditioner that spreads and melts right into dry, damaged hair easily for faster conditioning with...

HEALTHY HAIR—FAST. RESULTS YOU CAN SEE AND FEEL IN JUST ONE USE* *Based on a clinical study when rinsed out STRAIGHT UP: You’ve heard the bond-building hype, now get ready...

Details MAKE THE EVERYDAY FEEL LUXE STRAIGHT UP: This shampoo gently cleanses, flexing its plush, moisturizing lather—making something so everyday, feel so extra. Replenicore-5’s proteins, amino acids and antioxidants help...

LIP COLOR + CARE LINK’D UP STRAIGHT UP: It’s about to get juicy: luscious lip gloss and lipstick hooked up, and now you can get Gloss Bomb’s explosive shine in...

What it is: A creamy eyeliner that gives full coverage with one swipe and sets to a bulletproof finish.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone,...

What it is: A matte lipstick fully loaded with pigment, that provides long-lasting wear.Highlighted Ingredients:- Spherical Ultra-Fine Pigments: Enhance the creamy texture, glide, and even coverage upon application.- Optical Diffusers: Create...

What it is: A duo that includes a blendable, medium-coverage cream foundation paired with a satin-finish powder. What Else You Need to Know: This duo includes a buildable, breathable cream formula that...

What it is: A dense, yet soft, rounded artistry kabuki brush designed to seamlessly apply product to the body for a flawless finish. Brush Formulation: Cream and Powder Ingredient Callouts: Free of parabens,...

What it is: A viral duo compact of powder and cream blush formulas to achieve long-wearing bold color that melts into skin for a beautiful, radiant glow.   Finish: Radiant Formulation: Cream, Pressed...

What it is: A hydrating, high-shine plumping lip gloss that gives the appearance of fuller, poutier, more voluminous lips, available in a sheer and rich formula.  Formulation Type: Lip Gloss and Lip...

What it is: A long-wearing brow pencil with pencil-sharp precision, perfect for filling in sparse brows.Ingredient Callouts: Free of parabens and phthalates. It is also cruelty-free.What Else You Need to Know: This formula’s...

What it is: A creamy lip crayon that glides on with ease and wears for hours on end.Highlighted Ingredients:- Emollient Blend: Enhances the creamy texture and glide, and evens coverage upon...

What it is: A dual-ended tool made from 100 percent cruelty-free synthetic bristles for perfecting your brows.What Else You Need to Know: One end is a soft spoolie for grooming and shaping...

What it is: A universally-flattering, high-shine lip gloss with the cushion and slip of a lip balm for zero stickiness, all shine.Highlighted Ingredients:- Advanced Gel System: Creates a glass-like finish that...

What it is: A crème contour and powder bronzer duo that defines, shapes and adds dimension to your complexion for a natural, seamless and sculpted look. What Else You Need to...

What it is: A hydrating, high-shine plumping lip gloss that gives the appearance of fuller, poutier, more voluminous lips, available in a sheer and rich formula.   Formulation Type: Lip Gloss and...

What it is: A lip masque created to lock in moisture and provide hydration for softer, smoother, and plumper-looking lips with no sticky residue.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: DrynessFormulation: BalmHighlighted Ingredients:-...

What it is: A vegan, cruelty-free dual-ended brush designed for the perfect application of both cream and powder complexion formulas. Brush Formulation: All Formulas Brush Coverage: Buildable Brush Handle Length: 3.5” Bristle Type: Synthetic Ingredient...

What it is: A dual-ended brush that applies both creams and powders to the small areas of your face, sculpting and blending with ease for a softly defined look.Brush Formulation: All FormulasBrush...

What it is: A dual-ended blush brush that applies both cream and powder with ease for a diffused and glowy look.Brush Formulation: Cream and PowderWhat Else You Need to Know: This is a...

What it is: A dual-ended contour brush that applies both creams and powders, sculpting and blending with ease for a softly defined look. Brush Formulation: All Formulas Brush Coverage: Buildable Brush Handle Length: 5"...

New and Improved! #FauxFilter is back with the same full coverage and long-lasting properties, you know and love from the OG formula, but with 24-hour flexible wear, a luminous matte...

WHAT IT IS: This kit includes two shades of blush filter to help you achieve an ombre look. A pop of color with a filtered finish! Blush Filter is a...

Customize your lash look! The individual lash cluster version of Huda Beauty’s iconic OG Hoodie lashes, created with synthetic fibers–in different lengths and styles–that are reusable, easy to apply, and...

Classic Lash - Samantha #7 are universally flattering, with double-stacked lashes of varying lengths to create a medium volume and a feathery look .  How to Use HUDA'S TIPS: *...

WHAT IT IS: This kit includes two shades of blush filter to help you achieve an ombre look. A pop of color with a filtered finish! Blush Filter is a...

A mini-size version of the easy-to-apply, one-sided liquid liner with a super thin 0.03mm brush tip that deposits a continuous amount of product for a precise, one swipe application! Perfect...

WHAT IT IS: This kit includes two shades of blush filter to help you achieve an ombre look. A pop of color with a filtered finish! Blush Filter is a...

A waterproof, fast-drying, and re-stickable lash glue that’s latex-free and dries clear with all daywear. The precise brush applicator allows you to effortlessly trace a thin, even layer of product...

WHAT IT IS: This kit includes two shades of blush filter to help you achieve an ombre look. A pop of color with a filtered finish! Blush Filter is a...

Paint Your Eyes on Point! 3 super precise liner brushes that shade, blend & smudge the innovative Color Block shadows and water-activated cake liners! Perfect for beginners and graphic pros....

Classic Lash - Candy #5 are stunning lashes that have medium volume spiky, long and separated hair, giving your eyes a very graphic and sixties vibe. How to Use HUDA'S...

Our OG, But BETTER! Now with an extended shade range suitable for ALL skin tones, our iconic, game-changing liquid matte lipstick has also been upgraded to be vegan friendly with...

WHAT IT DOES: Hyaluronic Acid Powder and Coconut Extract makes Lip Blush, ultra-comfortable, hydrating, and lightweight, all while having major staying power. A doe-foot applicator helps Lip Blush glide onto...

What It Is: A lightly pigmented, silky setting powder that bakes & sets, blurs the look of fine lines, and locks in makeup for 10 hours with an airbrushed finish....

What it is: A matte lip pencil with a retractable tip and ultra-glide formula that effortlessly defines your lips.Ingredient Callouts: It is vegan and cruelty-free.What Else You Need to Know: The Lip Contour...

What It Is: A lightly pigmented, silky setting powder that bakes & sets, blurs the look of fine lines, and locks in makeup for 10 hours with an airbrushed finish....