WHAT IT IS Enter your golden era with the brand new, limited-edition the buffer™ brush now with a chic gold handle. WHY WE LOVE IT Fluffy, dome foundation brush –...

The revolutionary foundation brush that went viral – makes application like airbrushing without the air™! Now with a limited-edition rose gold handle. how to dispense a quarter-size amount of foundation...

WHAT IT IS Easy-to-use brush that will seamlessly apply your fave liquid blush! WHY WE LOVE IT duo-bristle brush effortlessly sculpts & lifts cheeks 100% vegan bristles are super-soft &...

WHAT IT ISA convenient tool for applying lashes WHY WE LOVE ITApply false lashes like a PRO with this easy-to-use lash placement tool. Designed for goofproof applications of false lashes,...

macaron blush & glow™ duo double-ended cream & powder cheek brush Sweet treats for your cheeks! This 2-in-1 blush duo is our secret recipe for the perfect pop of color....

Sweet treats for your cheeks! This 2-in-1 blush duo is our secret recipe for the perfect pop of color. how to Swipe. Blend. Stack ‘em up or wear solo! dip...

Meet the highly anticipated sequel to our best-selling XL maneater™ after dark palette! This XL palette delivers the ultra-blendable, high-impact pigments you love, now in even more must-have hues. Complete...

WHAT IT IS Lightweight liquid blush highlighter for a natural-looking flush with a plumping effect! WHY WE LOVE IT liquid-gel formula makes cheeks appear visibly plumper & lifted cooling, serum-like...

WHAT IT IS Brush on fuller, thicker-looking brows! WHY WE LOVE IT brow color mimics multi-dimensional look of real hair waterproof, sweatproof formula stays put for 24 hours 24-hr smudge-proof...

Pump up the volume with this limited-edition maneater™ lash curler & mascara set! how to place the open curler on bare lashes, getting as close to the base of the...

WHAT IT IS Micro-fine, precision liner defines for an eye-catching look! WHY WE LOVE IT micro-fine 2mm tip for maximum precision makes eyes look bigger & gives the appearance of...

WHAT IT IS Pump up the volume with this limited-edition maneater™ lash curler & mascara set! WHAT'S INCLUDED maneater™ lash curler NEW limited-edition lash curler in the signature maneater™ leopard...

WHAT IT IS A 12-hour, fadeproof, triple-black liquid eyeliner. WHY WE LOVE IT vegan, quick-drying liquid eyeliner with intense black, lash-enhancing pigment spheres waterproof formula stays all day & night...

WHAT IT IS This eye-opening mascara finds & flutters every lash! WHY WE LOVE IT massive volume, infinite length & extreme curl makes eyes appear bigger & lifted with 1...

WHAT IT IS Lightweight liquid blush for a satin flush with a plumping effect! WHY WE LOVE IT dot & blend for soft-satin, natural-looking blush liquid-gel with volu-plump complex makes...

WHAT IT IS silky blush melts into skin for just-pinched, sunburnt cheeks & lips WHY WE LOVE IT velvety formula glides on silky-smooth for a soft-focus effect buildable formula blends...

WHAT IT IS Look like a bronzed bombshell in seconds with this silky bronzer stick that’s like vacation in a tube. WHY WE LOVE IT velvety formula glides on silky-smooth...

WHAT IT IS The perfect brush for the perfect sun-kissed look with every swipe! WHY WE LOVE IT super-soft, synthetic bristles blends cream products seamlessly vegan & cruelty-free How to...

WHAT IT IS Same eye-opening results as the OG formula, but now you can swim or have a good cry! WHY WE LOVE IT massive volume, infinite length & extreme...

Which skin type is it good for?✔ Normal✔ Oily✔ Combination✔ Dry✔ SensitiveWhat it is:A rich (but not greasy) daily eye cream that smooths, hydrates, brightens, fights visible signs of aging.Solutions...

Roll on the good vibes with the maracuja C-tighter™ face roller! how to using the scoop, pick up the desired amount of moisturizer & apply to clean skin with the...

WHAT IT IS Full-coverage, skincare-infused concealer. WHY WE LOVE IT feels like an eye cream but delivers full coverage with a natural radiant finish covers the look of dark circles,...

WHAT IT IS pH-powered juicy blush shifts like magic into a custom shade that’s pHerfect for you WHY WE LOVE IT shifts with your natural pH levels, creating your perfect...

WHAT IT IS Shape, lift & fluff your brows with the brow architect™, this triple treat brow laminator for instantly fuller & thicker brows! WHY WE LOVE IT innovative 3-in-1...

WHAT IT IS Full coverage concealer with a natural radiant finish for smoother, brighter, more lifted & youthful-looking eyes in seconds! WHY WE LOVE IT full coverage of a liquid...

What it is: A multiuse highlighter pen for a next-level glow with zero effort (or glitter).Highlighted Ingredients:- Vitamin E: Acts as a natural preservative, a soothing emollient, and an antioxidant.- Maracuja...

WHAT IT IS glow up like a pro - glass skin in a swipe WHY WE LOVE IT get that glassy glow, no filter needed blurs look of pores &...

WHAT IT IS A medium flexible coverage skin tint with dewy-radiant finish for a 16hr soft-focus glow! WHY WE LOVE IT medium flexible coverage, dewy-radiant finish for healthy-looking, glowing skin...

Give your lips a lift! Re-think lip liner with maracuja juicy lift liner, designed with an angled tip to to effortlessly line, shape & fill for your juiciest look yet....

WHAT IT IS pH-powered lip & cheek tint shifts like magic into a custom pink shade with sheer coverage! WHY WE LOVE IT universal lip & cheek color changes with...

This viral balm duo gives 12-hr hydration & juicy color in one swipe! how to click balm up once & apply 1 swipe layer for the perfect pop of color...

1 maracuja juicy lip is sold every 6 seconds!* *based on YTD global sales as of 1/17/24 WHAT IT IS All-in-1 vegan balm, gloss, color & hydrating treatment with buildable...

WHAT IT IS Hybrid balm & hydrating treatment with medium coverage & satin finish! WHY WE LOVE IT luxurious formula is super buttery & lightweight with a satin gloss finish cushiony formula...

What it is: A high-shine, peptide-infused formula with 37 lip-loving ingredients that plumps and smooths look of lips. Includes a mystery charm. Formulation Type: Lip Gloss Benefits: Plumping Highlighted Ingredients: - Maracuja Oil:...

Sugar, spice & pout so nice! FREE NEW lip liner in rosy mauve with matching, internet-breaking maracuja juicy lip plump shimmer glass. how to trace your natural lip line with...

Get the pout that’s always sold out! This mixed berries lip kit includes the iconic maracuja plumping lip oil & a FREE liner. how to trace your natural lip line...

WHAT IT IS Hack for fuller-looking lips! WHY WE LOVE IT custom lip-lifter tip glides on smooth to effortlessly line & shape lips ultra-creamy formula infused with hydrating maracuja &...

WHAT IT IS All-in-1 plumping balm, gloss, color & hydrating treatment with buildable coverage & a glossy plump finish! WHY WE LOVE IT Cushion Comfort XL Complex for a juicy,...

This duo of plumping balms serve stained glass shine & juicy color. how to click plump up once & apply 1 swipe layer for the perfect pop of color maracuja...

WHAT IT IS This powerhouse gloss not only hydrates & nourishes but plumps the look of lips for the PPP (perfect-plump-pout)! WHY WE LOVE IT buildable-coverage gloss with a gorg...

What it is: A visibly plumping peptide-infused lip liner with hyaluronic acid that gives a plumping effect, and cooling feel, minus the burn, and includes a free charm.Formulation Type: Lip LinerBenefits: PlumpingHighlighted Ingredients:-...

A lip stain & liner in 1 that defines, tints & stays put! how to use the FlexFelt tip to trace your lip line hold tip at an angle to...

The debate is over—you don’t have to choose! Get the definition of a liner, the staying power of a stain marker & the shine of a gloss—all in 1. how...

WHAT IT IS Our glossiest, shiniest, juiciest formula drenches lips in a slick, wet-look finish for record-breaking wet lips! WHY WE LOVE IT mirror-shine balm, gloss & color all-in-1 leaves...

WHAT IT IS Liquid lip without the ick! Full-coverage matte liquid lip with good-for-you ingredients for velvety-smooth lips in 1 swipe! WHY WE LOVE IT ease of a gloss, coverage...

Your lips’ ultimate dessert! A caramel-scented lip treat that melts into your pout for hydration & a glossy finish. With our custom curved lip scoop tip, it’s perfect for a...

WHAT IT IS pH-powered plumping gloss-balm with hyaluronic acid shifts like magic into a custom pink shade! WHY WE LOVE IT pH-powered plumping balm, gloss, color & hydrating treatment all-in-1...

1 maracuja juicy lip is sold every 6 seconds!* *based on YTD global sales as of 1/17/24 WHAT IT IS Swipe on shimmers & manifest glimmers with your fave maracuja...

What it is: A vegan, multitasking powerhouse from maracuja seeds that promotes firmer, brighter, and smoother-looking skin.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: Dryness and Dullness and Uneven TextureFormulation: OilHighlighted Ingredients:- Maracuja Oil:...

Roll on tighter-looking skin with the maracuja smoother face roller! how to apply serum or moisturizer to skin with the roller, start at the center of your face, rolling outward...