What it is: A revolutionary all-day lip stain that’s transfer-proof, waterproof, and life-proof.Formulation Type: Lip Stain Benefits: Long-Wearing, Transfer-Proof, and Waterproof Ingredient Callouts: This product is gluten-free, and cruelty-free. What Else You Need to...

Meet the foundation that flexes with you — and lasts all day. Hyper Bond All-Day Stay Serum Foundation delivers 24-hour, medium coverage formulated to set and then move with your skin.  Powered by...

DESCRIPTION With our 1440-minute eyeliner, you can face anything life throws your way - break-ups, new beginnings, and everything in between - without worrying about your liner smudging. Get 24 hours (or...

DESCRIPTION This nourishing lip liner provides a 360, full circle approach to lip color. Use it as a liner to define your lips, contour to enhance your natural shape or...

DESCRIPTION Your new refreshing eyeshadow experience Extremely long lasting: up to 20h wear Effortless silky application with high-impact color payoff  Infused with Goji Berry Extract and hydrating Ceramides CoolTouch Aqua-Fusion...

DESCRIPTION Get semi-permanent salon-treated brows at home. No ouch. No commitment. Apply, Swipe & Reveal for your best brows yet. It’s your brows, but better. Patented Liquid Blading Technology uses treated pigments and dyes to...

DESCRIPTION Instant gratification meets brow-boosting care with our advanced, serum-powered formula. Dream Brow is the ultimate WONDER BLADING solution for every brow type—including barely there, sparse, or greying brows. It’s...

DESCRIPTION Never sticky or goopy, our Clear Shine Top Gloss keeps lips hydrated and juicy all day. The high-beam gloss softly cushions lips for a comfortable lightweight feel. Perfect for...

DESCRIPTION Customize your brow look with our two-in-one groomer that delivers the rich color and hold of a pomade with the ease and precision of a pencil. Use the blendable...

DESCRIPTION An exceptional alternative to lash extensions, Infinite Rizz is a longwear, water-resistant, smudge-proof mascara that delivers luscious length and bold volume—all while nourishing your lashes and keeping them soft,...

DESCRIPTION WONDERSKIN Discovers New Highly-Refined Shea Butter and Develops Breakthrough Lip Treatment that is unlike anything you’ve tried before. Provides Intense Moisture + Protective Antioxidants: Double the industry standard concentration of...

DESCRIPTION Treat yourself to the thickest, flutteriest lashes that last and last. Our oxygen-activated formula coats each lash in inky-black gloss, for fanned-out smudge-free curves that just won’t quit. Lift,...

You asked, we listened. Meet your secret weapon for naturally contoured lips. Engineered with a slim, precision-tip to create a bold or barely-there liner look, the new Lip Definer Brush delivers the...

DESCRIPTION The Activator is part two of Hyper Staining, our exclusive two-step system that creates smooth, ultra-pigmented color that doesn’t budge, fade, or feather into fine lines. The Activator works...

A new and innovative way to create a personalized flush of color on cheeks, lips, and lids using advanced pH-adjusting pigment technology. The formula reacts to your skin’s unique chemistry...

We’ve mastered 24-hour, lifeproof makeup. Now meet the balm that cleanses in a single step and melts it all away.    Beyond Clean Melt-It-All Cleansing Balm effortlessly removes longwear makeup, SPF,...

DESCRIPTION POV: your FYP Powder packs millions of pigments that diffuse light in a billion directions. Get ready to hack the algorithm with flawless, FYP-ready skin in seconds. Our genius...

DESCRIPTION A next-generation beauty blender designed with an ergonomic curve that fits naturally in the hand and contours of the face.  It is a multi-surface beauty blender: not just round, but strategically curved. Made from a soft,...

DESCRIPTION Designed to be paired with our FYP Filter Powder, our makeup puff absorbs the ideal amount of product, effectively locking in your makeup, reducing shine, and blurring imperfections for a...

DESCRIPTION Make room in your makeup kit for our game-changing, pro-level Kabuki Brush. You’ll love its smooth, even coverage and blending perfection (yes, with all powder formulas) thanks to luxuriously...

Meet the Dial-It-Up Foundation Brush - a multi-purpose 3-in-1 makeup brush that lets you customise your coverage with a simple twist. Its unique adjustable dial controls the density of the bristles, allowing...

Our super powered Beyond Clean Melt-It-All Cleansing Balm might be a one-and-done wonder but our packaging is not. Say hello to the eco pod that’ll refill your single-step cleanser in seconds. Effortless, hygienic and...

DESCRIPTION Drench your lips in our next-level shine formula powered by vegan collagen, active peptides, and nourishing castor seed oil. Just one swipe and you're back in your bold era: peptides and...

A universal clear brow styling gel that shapes, lifts and sets with flexible hold- never stiff, sticky or crunchy. DESCRIPTION The gel-like texture coats the eyebrows in a flexible film...

DESCRIPTION Your one-step prep for soft, nourished lips and flawless color Moisturizes like a dream with shea butter and antioxidant-rich algae Instantly buffs away dry flakes with super-fine sugar granules...

WONDER BLADING’s Liquid Blading technology—which hyper stains the top layer of skin with waterproof, budge-proof color—works differently than other kinds of long-wear cosmetics, so we created a special one-step makeup...

Our angled IT'S A MIRACLE Spa Brush creates an easy, mess-free, indulgent way to apply facial creams and masks such as our IT’S A MIRACLE 8 Minute Mask. The flat, flexible silicone...

Meet the Life-Proof Beauty Bag crafted from durable cotton-canvas with a soft, structured shape that’s made for on-the-move moments. Not too little, not too large – just the perfect size...