Bouncy & Firm Serum

LANEIGE Bouncy & Firm Serum is a lightweight serum aimed at visible signs of ageing before they settle in — firming and plumping how skin looks while keeping the moisture barrier protected. It belongs to the Korean slow-ageing idea: start early, stay gentle, stay consistent.

Best for	Normal, dry, combination and oily skin
Targets	Dullness, uneven texture, loss of firmness and elasticity
Texture	Lightweight serum
Key actives	Peony and Collagen Complex™ with Peptide Water · RE.D Flavonoid™ · SmoothTech™ capsules of vitamin C, vitamin E and algae oil
When	Morning and night, after cleansing and toner
Tested	Dermatologist-tested · non-comedogenic · sensitive-skin suitable · gluten-free

What it actually does

• Supports the collagen you already have. LANEIGE's Peony and Collagen Complex with Peptide Water is the firming side of the formula, credited with leaving skin looking firmer and plumper.
• Plays a preventative game. RE.D Flavonoid is positioned by the brand as improving visible firmness now and heading off future visible ageing signs.
• Adds glow via capsules. SmoothTech capsules carry vitamin C, vitamin E and algae oil — antioxidant-rich, there to nourish and bring radiance.
• Smooths quickly, firms slowly. The brand's framing is that the capsules smooth, hydrate and boost glow fast, while the firming and plumping build over time.
• Won't clog. It's non-comedogenic, dermatologist-tested and suitable for sensitive skin — which matters for a firming serum, a category that often irritates.

Brand-reported results

LANEIGE's own instrumental testing on 31 women. Brand figures; individual results vary.

• Immediately after a single use: 100% showed improvement in hydration, texture and radiance.
• After eight weeks of daily use: 29% increase in visible firmness and 61% increase in visible elasticity.
• Over the same period: 100% showed skin barrier improvement.

How to use

1. Cleanse and tone first, then apply the serum evenly across the face, morning and night.
2. Layer the overnight pieces if you have them. LANEIGE suggests a thin layer of the Bouncy & Firm Mask and the Bouncy & Firm Eye Sleeping Mask over the top, left on overnight — each sold separately.
3. Finish with the lip step. The matching Bouncy & Firm Lip Treatment completes the routine, also sold separately.
4. Give it eight weeks. The firmness and elasticity figures above come from daily use over that period, so consistency is the whole trick.

Is it right for you?

Questions

How soon will I see anything?

LANEIGE reports immediate improvement in hydration, texture and radiance after one use, with the firmness and elasticity numbers arriving at the eight-week mark of daily use.

Do I need the rest of the Bouncy & Firm range?

No. The serum works on its own. The matching mask, eye sleeping mask and lip treatment are optional add-ons that LANEIGE suggests for the fuller routine, and each is sold separately.

Is it safe for sensitive skin?

It's dermatologist-tested and described as suitable for sensitive skin, and it's free of parabens, phthalates, mineral oil, oxybenzone, hydroquinone and SLS/SLES sulfates, among others. It does contain under one percent synthetic fragrance, so patch test if fragrance is a trigger for you.

How long does delivery take?

Delivery takes 3 to 21 working days, depending on availability. Working days exclude weekends and official holidays.

How do I pay, and can I return it?

Credit card, debit card, Instapay and mobile wallets — no cash on delivery. Returns apply to defective, damaged or expired items only, reported within 1 day of delivery, refunded to the original payment method within 15–30 days.