Formulated for thinning or damaged hair, this multitasking conditioner adds intense hydration, helps reduce breakage & makes detangling a breeze. With shine-enhancing Rice Protein, powerhouse-vitamin Thiamine B1, & phytonutrient-rich Microgreens,...

Backed by customized hair & scalp complexes designed for the needs of thinning or damaged hair, this shampoo provides an instant hair boost & energized scalp with zero product buildup....

This clinically tested hair styling foam instantly delivers big on body, bounce & fullness with dreamy all-day hold – never sticky or crunchy. Its hybrid formula features a powerhouse of...

Description Keep your hair perfectly in place while you glam up! Designed for makeup & skincare application, these lightweight no-crease clips securely hold your strands back without pulling or tugging....

A serum is the most effective tool for addressing specific issues like thinning hair &GrandeHAIR Enhancing Serum targets these problems right where they start – at thescalp. Made with a...

Twist it. Dry it. Rock it. Combining two different materials - microfiber on one side, and satin on the other. The microfiber side is made for freshly washed hair, aids...

Description This stylish hair wax stick tames flyaways and frizz, smooths buns, and perfects ponytails with soft, all-day hold. It glides on like a dream, no dragging or pulling, and...

Caring for the skin on your scalp is just as important as your daily facial care routine. A clean, healthy scalp with increased circulation will help to promote the appearance...

What it is: An iconic lash enhancing serum proven to promote the appearance of longer thicker healthier looking lashes in 4-6 weeks. Highlighted Ingredients: -Isopropyl Cloprostenate: A prostaglandin analogue that...

What it is: A rechargeable, heated lash curler that applies just the right amount of heat to lift lashes without any crimping, pinching, or lash loss.What Else You Need to Know: This...

What it is: A peptide-powered lash serum for sensitive eyes for visibly thicker, longer-looking lashes and less lash fall-out.Formulation Type: LengtheningHighlighted Ingredients:- LashCatalyst™ Peptide Complex: Research-backed peptides for thicker, longer-looking lashes.- Chamomile...

GrandeLASH-SEPARATOR is the tool you never knew you needed! Use it pre or post mascara to instantly separate, lift, & fan your lashes. The curved comb design fits perfectly to...

What it is: A high-gloss, volumizing lip plumper infused with a nurturing cocktail of Volulip™ and hyaluronic acid for immediate and long-term hydrating benefits.Highlighted Ingredients:- Volulip™: Provides a visible improvement in...

What it is:A revolutionary conditioning mascara to flaunt a faux lash look.What it does:Grande Mascara lets you get the faux lash look with your own natural lashes. This exclusive, rich-black...

Condition while you coat! This exclusive mascara not only provides extreme volume and length, but is infused with a lash-loving blend of peptides, panthenols, and natural waxes. These key ingredients...

Everything you love about lash-loving GrandeMASCARA ― now in Waterproof! Take a dip with this Italian made, waterproof conditioning mascara that provides locked-on volume & length through every laugh, splash...

What it is: A plumping lip mask that helps lock in moisture and reduce the look of lip lines and wrinkles.Formulation Type: Lip PlumperBenefits: PlumpingHighlighted Ingredients:- DuraQuench™: Helps to lock in moisture.- Volulip™:...

The missing step in your lash routine that you never knew you needed! Specially formulated with a blend of no-flake minifibers and peptides, GrandePRIMER coats your lashes to prepare them...

What it is: An invisible leave-in lash conditioner that protects, softens, and soothes lashes.Highlighted Ingredients:- Widelash™: Helps eyelashes appear longer, fuller, and stronger and promotes optimal hair anchorage to help prevent...

Bi-Phase Makeup Remover for Eyes, Lashes & Lips From the leaders in lash and brow, this gentle bi-phase formula not only effortlessly removes makeup, but also nourishes the delicate skin...

Meet the tubing mascara that goes to great lengths & stays put from day to night. Formulated with anti-smudge tubing polymers, it wraps each lash & locks them in for...

What it is: A gripping primer with hydrating and visible plumping skincare benefits that delivers a smooth, hydrated finish that makes your makeup last up to 12 hours.What Else You Need...

What it is: A gripping primer with mattifying and blurring skincare benefits that deliver a smooth, filtered finish that makes your makeup last up to 12 hours.What Else You Need to...

Dual-action precision slant tweezers w/ custom bristle brush for brow shaping This brow-grooming tool knows that when it comes to brow maintenance, diamonds are everyone’s best friend. These slant-angled tweezers are coated...

What it is: A limited-edition hydrating lip oil and mini body cream set with Butta Drop in bestselling Guava Getaway and Fenty Treatz in a new juicy Guava scent. Skin Type: Normal,...

What it is: A potent, yet gentle brightening eye cream to visibly reduce dark circles, hydrate, & depuff the entire eye area with 10% encapsulated vitamin C complex, niacinamide blend, &...

What it is: A potent, visibly brightening serum that reduces the appearance of dark spots with five forms of vitamin C, guava, and tranexamic and ferulic acids for visibly glowing, even-toned...

WHAT IT IS: A limited-edition Huda Beauty Ramadan kit featuring our lip & blush best-sellers – now in a collectable bronze nudes set! WHAT’S IN THE SET: 2 x Full...

WHAT IT IS: A limited-edition Huda Beauty Ramadan lip kit for 12hr stained lips! Includes our best-selling Lip Contour Stain & Jelly Oil in a rosy pink duo. WHAT’S IN...

Find your light. A crystal-infused highlighter (yes, literal crystals) with skin conditioning benefits that leave you glowy and glazed all day—never glittery. The solid, oil-based inner core is made from...

What it is:A weightless, three-in-one coconut water-infused mist that primes, sets, and refreshes makeup while it helps keep skin hydrated.What it does:This super hydrating, multitasking mist can be used as...

What it is: An essential mini eyeshadow collection featuring nine full-pigment shades—from earth-toned neutrals to hazy hues in matte and metallic finishes.Ingredient Callouts: Free of parabens, phthalates, mineral oil, and contains less...

What it is: A leave-in conditioner with resilicore technology that detangles, softens, and intensely protects hair up to 450 degrees Fahrenheit.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:-...

The Heavenly Luxe Angled Airbrush Crème Brush is precision cut to hug your cheeks, perfectly placing your blush exactly where you want it and blending into your skin for your...

INNOVATIVE TECHNOLOGY COSMETICS™ We believe great makeup brushes should do the work for you. Experience the IT Cosmetics difference firsthand with your Heavenly Luxe Bye Bye Foundation Brush #22. Featuring a...

This dual-ended brush does the work for you to deliver airbrushed-looking coverage. While the larger triangle-shaped brush head reaches every corner of your face to effortlessly apply your favorite foundation,...

INNOVATIVE TECHNOLOGY COSMETICS™ This best-selling, densely packed flat-top brush applies your favorite loose and pressed powder foundations—and instantly buffs away the look of pores, fine lines and wrinkles. Featuring ultra-plush, award-winning...

INNOVATIVE TECHNOLOGY COSMETICS™ This luxuriously soft, rounded and tapered brush picks up and applies the perfect amount of powder for your most beautiful, airbrushed complexion! Featuring ultra-plush, award-winning Heavenly Luxe™ synthetic...

Discover IT® Flawless application of your favorite cream blush and bronzers is easy with this blush brush that does the work for you to seamlessly blend and diffuse for your most...

INNOVATIVE TECHNOLOGY COSMETICS™ An ultra-luxurious, ultra-plush all over powder brush that provides for a flawless airbrushed application. This high-quality synthetic brush is ultra-luxurious in feel. The soft-touch rubberized jumbo handle makes...

What it is: An ultra-plush, two-in-one brush to flawlessly apply foundation and concealer evenly and smoothly with an airbrushed finish.Brush Formulation: All FormulasBrush Coverage: BuildableWhat Else You Need to Know: Designed with leading plastic...

INNOVATIVE TECHNOLOGY COSMETICS™ We believe great makeup brushes should do the work for you. Experience the IT Cosmetics difference firsthand with this dual-ended, 2-in-1 brush that effortlessly applies your favorite liquid...

INNOVATIVE TECHNOLOGY COSMETICS™ Perfect for all your favorite cream and powder blushes, this glamorous, French boutique-inspired brush delivers a youthful flush of color with each skin-loving sweep! Featuring ultra-plush, award-winning Heavenly...

YOUR MASCARA’S ULTIMATE HYPEMAN STRAIGHT UP: Hype up your mascara with Hella Extra lash primer. The ultra-creamy formula stands up to smudging + flaking and keeps your lashes feeling nourished...

What it is: A long-wearing, ultra-creamy black mascara with a brush that coats every lash for an outrageously thick, lifted look.Formulation Type: VolumizingBenefits: Long-wearingIngredient Callouts: This product is cruelty-free.What Else You Need to Know: Get...

What it is: An expertly balanced daily retinol serum-in-cream to visibly reduce wrinkles and dark spots for all skin types.Highlighted Ingredients:- Retinol- Niacinamide- Vitamin EWhat Else You Need to Know: Developed with...

What it is: A three-in-one daily face sunscreen that provides clear SPF 50, no white cast, and also works as your hydrating serum and skin-perfecting makeup primer. Skin Type: Normal, Dry, Combination,...

What it is: A satiny-pink liquid highlighter that accents cheek and brow bones for a dewy glow.What Else You Need to Know: Benefit Cosmetics’ new doe foot applicator glides on easily for...

Get the most iconic, long-lasting luster with the essential High Shine Mini Lip Gloss Duo from Anastasia Beverly Hills. Pick two shades of our fan-favorite, vanilla-scented mini Lip Gloss with a luminous...

What it is: A clean, dewy cream highlighter stick with a nourishing formula that builds and blends seamlessly for a radiant, shimmery glow. What it does: Highlight and nourish your cheekbones...