Sofies Makeup

What it is:A dual-ended brow pencil for applying and blending eyebrow color.What it does:This double-duty brow pencil has a velvety brow pencil on one end and a brow brush on...

Anastasia Beverly Hills DIPBROW® Gel is a highly pigmented eyebrow gel with a long-lasting, waterproof formula available in 6 shades to help achieve fuller-looking, more defined brows. The eyebrow gel offers full coverage with...

Anastasia Beverly Hills Mini DIPBROW® Gel is a highly pigmented eyebrow gel with a long-lasting, waterproof formula available in 5 shades to help achieve fuller-looking, more defined brows. The eyebrow gel offers full...

The optimal slant for precision brow shaping. Quality crafted from pure sable with a multi-lacquered wooden handle.

What it is:An angled flat brush that precisely sweeps color through brows and mimics natural hairs.What it does:Use Anastasia Beverly Hills Duo Brush #7B and its custom spooley end to...

What it is:A colorless, wax brow primer pencil.What it is formulated to do:Designed to keep brows in place with flexibility, Brow Primer is best used after applying brow color for...

What it is:A dual-sided brow brush featuring high-quality synthetic bristles on one end and a spoolie brush for grooming and blending on the other.What it does:This brush is the essential...

What it is: A tinted gel that colors and volumizes your brows with a precision, dual-action brush and mousse-like texture that coats each hair for natural definition.Ingredient Callouts: Free of parabens, phthalates,...

What it is: A tinted gel that colors and volumizes your brows with a precision, dual-action brush and mousse-like texture that coats each hair for natural definition.Ingredient Callouts: Free of parabens, phthalates,...

Anastasia Beverly Hills A19 Pro Brush - Blush Brush is a medium-sized powder blush brush with densely packed natural fibers that is ideal for seamlessly applying and blending face powders. The medium size and round shape of...

Deliver your most statement-making looks of the season with Velvet-Matte Lip Duos, featuring 4 professionally curated, perfectly paired shades of Matte Lipstick and Mini Lip Liners. Our full-pigment, extreme-precision Lip Liner effortlessly shapes, sculpts and...

Create defined & finished brows with Deluxe Mini Clear Brow Gel, lengthened & volumized lashes with Deluxe Mini Lash Sculpt Lengthening & Volumizing Mascara, and lustrous & tinted lips with Mini Lip Gloss - Amber Sparkle.   Size:
Mini...

Anastasia Beverly Hills Lip Gloss is a full-pigment, weightless lip color formula that delivers the intensity of a lip stain and the shine of a lip gloss. Neon Orange - Duo chrome peach gold with...

What it is:A precision double-ended brow brush.What it does:This dual-ended brow brush is ideal for outlining, defining, and creating perfectly precise brows. The flat edge lets you create straight lines...

Achieve maximum, one-swipe color you can't resist with Tinted Gloss Duo, featuring full-size, vanilla-scented glosses in wearable, everyday neutrals with irresistible luster and explosive shine. Both glosses feature flat, paddle-shaped applicators that glide...

Achieve maximum, one-swipe sparkle you can't resist with Sparkle Gloss Duo, featuring full-size, vanilla-scented glosses in wearable, everyday neutrals with irresistible luster and explosive shine. Both glosses feature flat, paddle-shaped applicators that glide...

What it is:A sheer, lip primer treatment that primes and smooths lips and prepares them for color.What it does:Prepare lips for color with this smooth Lip Primer formula. It locks...

What it is:A professional pencil sharpener.What it does:Keep your pencils in peak performing-condition with this professional-quality sharpener. The stainless steel blades resist dulling and rust. The design features a removable...

Modern Renaissance Mini Eyeshadow Palette features 9 highly pigmented, blendable shades from essential mattes to glamorous shimmers. Full-size Brow Wiz® adds hair-like definition & detail to perfect your everyday brow routine. Size: Mini Modern Renaissance Eyeshadow Palette: 0.03 Oz....

Introducing Anastasia Beverly Hills NEW! Space Dust Powder—an ultra-fine multi-dimensional highlighting powder with shade-shifting finishes for eyes, face and body.  Dazzle in light-catching duo chrome sparkle to illuminate any glam look. Layer over Ethereal Eye Gloss for out-of-this-world shine that’s both polished and playful.  Brilliant, high shine finish to brighten and...

What it is: A jet-black, ultra-volumizing mascara that creates fullness you can’t stop bragging about.Highlighted Ingredients:- Acacia Senegal Gum: Builds volume.- Oryza Sativa (Rice) Bran Wax: Defines, structures, and lengthens lashes,...

What it is: A jet-black, ultra-volumizing mascara that creates fullness you can’t stop bragging about.Highlighted Ingredients:- Acacia Senegal Gum: Builds volume.- Oryza Sativa (Rice) Bran Wax: Defines, structures, and lengthens lashes,...

What it is: A creamy, long-wear, crease-proof liquid concealer with light-as-air, medium-to-full coverage that brightens under-eyes and conceals blemishes and redness.Coverage: FullFinish: MatteFormulation: LiquidSkin Type: Normal, Dry, Combination, and OilyIngredient Callouts: Free of parabens and phthalates....

What it is: A 12-hour hydrating, long-wear concealer that comes in a wide range of medium-coverage shades with a natural, second-skin finish.Formulation: LiquidHighlighted Ingredients:- Prickly Pear Cactus Extract: A humectant that attracts moisture.-...

What it is: An ultra-fine, retractable brow pencil that comes in a variety of different long-wear, waterproof, smudge-resistant shades, with a built-in paddle brush for easy blending and styling.Ingredient Callouts:This product...

RECHARGABLE MIRROR WITH 2X MAGNIFICATIONGIVE IT TO ME QUICK: Get ready for your close up with this LED compact mirror—the magnification and bomb af lighting is here to get you...

RECHARGEABLE MIRROR WITH 5X MAGNIFICATIONGIVE IT TO ME QUICK: This ain’t your average mirror—it’s really the trick of all trades. Keep it at your vanity, pack it in your suitcase,...

What it is: A blurring, lightweight and subtly luminizing body tint with a silky texture that's transfer and sweat resistant.Ingredient Callouts: Free of parabens and phthalates. It is also gluten-free and cruelty-free.What...

What it is: A high-performance, waterproof, sweat- and humidity-resistant powder blush that delivers blendable, bold color in matte and shimmer shades for all.Formulation: Pressed PowderIngredient Callouts: This product is cruelty-free.What Else You Need to...

What it is: A shimmer stick in a range of shades for all skin tones. The buildable cream-to-powder longwear formula is lightweight and blendable. Ingredient Callouts: This product is cruelty-free. What Else...

What it is: A tapered bronzer brush with a custom, spade shape designed to contour the face with effortless precision.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: This is the...

What it is: A hair and body mist featuring a subtler, softer version of Fenty Beauty by Rihanna’s signature spicy floral scent.Fragrance Family: FloralsScent Type: Warm FloralsKey Notes: Magnolia, Musk, Bulgarian RoseFragrance Description: A softer...

What it is:A deliciously thick whipped-oil body cream laced with notes of magnolia, musk, tangerine, and Bulgarian rose—it provides rich hydration with the intoxicating scent of Fenty Parfum.Fragrance Family: FloralsScent Type: Warm...

What it is: A superfine mist—fueled by InvisiFlex Shield, an undetectable veil to protect against environmental stressors—that sets makeup and extends wear.What Else You Need to Know: This setting spray is not...

GIVE IT TO ME QUICK: A dry makeup brush-cleaning sponge that quickly and easily removes powder pigment from bristles so you can switch between shades in a snap—no water or...

What it is: A precision eyeshadow brush, featuring a unique flattened, tapered tip, perfect for effortless smudging.What Else You Need to Know: The Precise Definition Brush 220 makes it easy smudge out...

LOCK N SHIELD WITH LIGHTWEIGHT HYDRATION + POWERHOUSE PROTECTION STRAIGHT UP: This invisible SPF 30 moisturizer feels like nothing but delivers on everything—it locks in fresh hydration, fades the look...

Introducing new! Anastasia Beverly Hills Mini Lash Genius® Serum, an innovative conditioning lash serum that blends 6 rejuvenating ingredients into a multi-benefit, brilliant formula that is designed to create fuller and longer-looking...

Introducing, Anastasia Beverly Hills Lash Genius® Serum, an innovative conditioning lash serum that blends 6 rejuvenating ingredients into a multi-benefit, brilliant formula that is designed to create fuller and longer-looking lashes that...

Introducing Anastasia Beverly Hills Mini Lash Sculpt Lengthening & Volumizing Mascara for sculpted, extension-effect lashes! This ultimate formula provides ultra-lengthening and hyper-volumizing without flaking or clumping! Sculpt, stretch and separate from root...

Introducing Anastasia Beverly Hills Lash Sculpt Lengthening & Volumizing Mascara for sculpted, extension-effect lashes! This ultimate formula provides ultra-lengthening and hyper-volumizing without flaking or clumping! Sculpt, stretch and separate from root to...

Inspired by the resins and paints of Renaissance art, Anastasia Beverly Hills Modern Renaissance Mini Eyeshadow Palette contains 9 full-pigment shades ranging from neutral to berry tones in matte and metallic finishes....

Anastasia Beverly Hills Modern Renaissance Eyeshadow Palette is an essential eyeshadow palette featuring 14 full-pigment shades ranging from neutral to berry-red eyeshadow hues in matte and metallic finishes. Inspired by the resins and paints...

What it is: A provocative blend of 12 decadent eyeshadows, including seductive, jewel-toned metallics and rich neutral shades.Ingredient Callouts: Free of parabens, phthalates, mineral oil, and sulfates SLS & SLES. It is...

Anastasia Beverly Hills False Lashes are premium-quality lashes that provide comfortable wear and deliver maximum impact. These lightweight, high-quality lashes are easy to apply and adhere to the lash line in seconds....

Norvina False Bottom Lashes extend the lashes category to create a full false lash story. With the addition of bottom lashes, Norvina® makes her wide-eyed look available to all. False Bottom...

Norvina False Bottom Lashes extend the lashes category to create a full false lash story. With the addition of bottom lashes, Norvina makes her wide-eyed look available to all. False...

Anastasia Beverly Hills Brush 14‚ Dual-Ended Firm Detail Brush is a tapered, angled eyebrow brush with firm, natural fibers that are ideal for filling and detailing the eyebrows. The firm, tapered shape makes this eye makeup...

What it is:An ultra-pigmented, waterproof color for the eyes that won’t crease or smudge.What it does:This intense color provides a lasting coverage for the eyes. It stands up to everything...

What it is: A travel-size, water-resistant eye primer in a light-colored base that creates the perfect canvas for matte and shimmer shadows and pressed pigments.Ingredient Callouts: Free of parabens and phthalates. This...