What it is: A lengthening and lifting mascara that sculpts and separates lashes with the unique, curved, comb-like applicator. Formulation Type: Lengthening Benefits: Long-wearing What Else You Need to Know: REFY Lash Sculpt creates a...

About the Product What it is: A collection of fan-fave lip and cheek tints that come in a range of shades—all long-wearing, non-drying, and transfer-proof.Ingredient Callouts: Free of formaldehydes, formaldehyde-releasing agents, phthalates,...

What it is: A bestselling brow pencil to transform shapeless, undefined brows with a few strokes—now available in 12 shades to flatter every hair color.What Else You Need to Know: Precisely, My...

What it is: A dual-ended contour brush that applies both creams and powders, sculpting and blending with ease for a softly defined look. Brush Formulation: All Formulas Brush Coverage: Buildable Brush Handle Length: 5"...

What it is: A patented formula that creates the longest-lasting and most natural-looking faux freckles you can get.Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.What Else You Need to Know: After years...

What it is: A sheer- to light-coverage concealer packed with skin-loving and protecting ingredients that leaves your undereyes looking bright, glowing, and refreshed.Coverage: LightFinish: RadiantFormulation: LiquidHighlighted Ingredients:-Blueberry Seed Oil: Defends against oxidative stress and...

WHAT IT DOES: Hyaluronic Acid Powder and Coconut Extract makes Lip Blush, ultra-comfortable, hydrating, and lightweight, all while having major staying power. A doe-foot applicator helps Lip Blush glide onto...

Superhero No-Tug Gel Eyeliner combines what you love most about Superhero Liner and your original No-Tug Anti-Aging Gel Eyeliner—making it easier than ever to achieve precise application without tugging on...

What it is:A travel-size bronzer that fuses the illuminating effects of Ambient® Lighting Powder with bronze pigments to add depth and dimension for a sunkissed glow.What it does:Perfectly sized for...

What it is:A groundbreaking hybrid that combines the customized lighting effects of Ambient Lighting Powder with a spectrum of breathtakingly modern hues for seamless, soft-focus, and multidimensional color.What it does:Discover...

Discover a new way to blush: This groundbreaking hybrid combines the customized lighting effects of Ambient Lighting Powder with a spectrum of breathtakingly modern hues. The result is seamless, soft-focus and multidimensional...

What it is: An ultra-creamy, transfer-resistant lip liner that defines, shapes, and sculpts lips for full-coverage color that lasts all day.Formulation Type: Lip LinerBenefits: Long-wearingHighlighted Ingredients:- Jojoba Oil: Nourishes the lips.Ingredient Callouts: Free of...

What it is: A refillable, universal finishing powder that blurs the look of pores, absorbs shine and extends makeup wear all day. What it does: Don’t be caught without the...

What it is: A lip luminizer with an immediate cooling effect, juicy wet-look finish, and minty scent.Formulation Type: Lip GlossBenefits: HydratingIngredient Callouts: Free of parabens and phthalates. It is also vegan and cruelty-free.What Else...

What it is: An ultimate, gotta-have-it lip gloss with explosive shine that feels as good as it looks.Highlighted Ingredients:- Shea Butter: Conditions skin.Ingredient Callouts: Free of parabens and phthalates. This product is...

What it is:A dual-shaded bronzer with a subtle pink undertone.What it does:Get a classic, natural glow without ever looking orange. The slight pink undertone in this dual-shaded palette mimics the...

WHAT IT DOES Buildable cream-to-powder formula that’s impossible to mess up. Creates a sheer wash of color that can be layered for added depth. Blendable formula applies with a soft-matte...

What it is: A buildable, lightweight complexion stick that can be used as a foundation or a concealer for easy, natural-looking coverage on the go. Coverage: Medium Finish: Natural Formulation: Stick Highlighted Ingredients: -...

What it is: A long-lasting blush and lip stain with a hydrating, bouncy jelly texture that glides on for a sheer, buildable burst of color that lasts all day. Highlighted Ingredients: -...

What it is: A collection of lip liners in universally flattering, nude-pink, romantic Pillow Talk hues fit for every complexion.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: This liner offers...

What it is: A hybrid "gel-feel" eyeliner pencil delivering maximum color payoff with the creamy glide and precision of a liquid liner and the smudge-ability of a kohl pencil.Ingredient Callouts: Free of...

What it is:A precision mascara that adds volume, length, and curl.What it does:This clump-free, volumizing mascara delivers long-lasting wear in one stroke. Using 4D technology, an exclusive microdefining wax complex...

What it is: A high-performance concealer brush that delivers unprecedented precision and blending.What Else You Need to Know:This brush features a unique half-moon shape for controlled application to the contours of...

What it is: An eye color kit curated as an ode to the mesmerizing beauty of the natural world where dreamy pastel tones meet modern elegance.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing...

What it is: A game-changing concealer that has a full-performance formula and advanced skincare properties. Coverage: Medium Finish: Natural Formulation: Liquid Highlighted Ingredients: - Botanical Stem Cell Actives: Powered by a trio of actives....

What it is: A palette that features a unique blend of soft neutrals, spiced oak, and rich cinnamon hues.Ingredient Callouts: It is gluten-free and cruelty-free.What Else You Need to Know: This eight-shade palette...

What it is: An iconic lash enhancing serum proven to promote the appearance of longer thicker healthier looking lashes in 4-6 weeks. Highlighted Ingredients: -Isopropyl Cloprostenate: A prostaglandin analogue that...

What it is: A palette that allows you to play with and create magnetic makeup looks offering 18 rosy tints and earthy shades across five different textures.Ingredient Callouts: This product is cruelty-free.What...

What it is: An extreme volumizing mascara with an innovative dual-sided brush that coats and defines every lash for mega curl, immediate length, and extra volume.Formulation Type: Volumizing, Curling, LengtheningIngredient Callouts: Free of...

What it is: An award-winning cream bronzer stick that builds and blends effortlessly to create sunkissed warmth with a natural-looking finish in seconds.Highlighted Ingredients:- Mango and Apricot Extract: Nourish skin, boost...

What it is: An award-winning longwear gel makeup primer that grips makeup for up to 12 hours and hydrates with hyaluronic acid and niacinamide for a dewy finish. Finish: Radiant Formulation: Lightweight, Gel...

What it is: A breakthrough, mistake-proof, liquid-like cream blush that melts into a second skin for the most natural-looking wash of soft-focus color. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates,...

WHAT IT IS: A limited-edition Huda Beauty Ramadan kit featuring our lip & blush best-sellers – now in a collectable bronze nudes set! WHAT’S IN THE SET: 2 x Full...

What it is: A one-of-a-kind glitter setting spray that lights up skin and hair with a transfer-proof bronze sheen.  Highlighted Ingredients:  - Green Tea Extract: Tightens the look of pores.  -...

Finish Shine Coverage Sheer The shade that flatters all lips—now, even more giftable. Sheer, lightweight color melts into lips, playing up their natural color. Allergy tested. 100% fragrance free.   Iconic...

What it is: A set that’s your new go-to lip kit from brands like Fenty Beauty by Rhianna, Kosas, Merit, and more. What Else You Need to Know: Shine all spring with...

Darlings, discover my Pillow Talk Big Lip Plumpgasm, a lip-plumping lip gloss to SUPERSIZE + MAXIMISE! Just PUMP, PLUMP + POUT for big lips, WOW! LIPS LOOK 93% PLUMPER INSTANTLY!* PLUMPS THE LOOK OF NATURAL...

Lip care is skincare. Peptide Lip Tint is a nourishing formula with a hint of tint that hydrates and replenishes lips while leaving a glossy, high-shine finish. Size: 10ml /...

What it is: A multi-use artistry sponge that precisely applies five products for a flawless finish: foundation, blush, contour, highlighter, and setting powder.Brush Formulation: All FormulasBrush Coverage: BuildableIngredient Callouts: It is vegan and cruelty-free.What...

What it is: A skin care-infused, hydrating setting spray that seamlessly melts powder layers for a radiant, glass-like finish that lasts all day. Highlighted Ingredients:- Ceramide Complex: Supports skin's barrier, prevents...

What it is: A lightweight color corrector that visibly corrects, evens, and brightens the under-eye area with a crease-, sweat-, and transfer-proof formula that blends seamlessly Coverage: Medium Finish: Natural Formulation: Liquid Highlighted Ingredients:...

What it is: In just one swipe, this long-lasting, buildable and creamy stick blush format of Rosy Glow delivers pH-activated custom color with a natural, dewy-glow finish. What Else You Need...

What it is: A go-to nude lip wardrobe with seven essential products for the perfect combo. What Else You Need to Know: Discover your ultimate nude lip combo with this gorgeous seven...

What it is: An all-matte, neutral palette with iconic pigmented formulas that effortlessly sculpt and blend to create everyday-to-dramatic looks.Ingredient Callouts: Free of parabens and mineral oil. These products are also cruelty-free.What...

What it is: An extremely pigmented professional eye pencil that creates an intense, long-lasting line that is highly blendable.Ingredient Callouts: This is vegan and cruelty-free.What Else You Need to Know: Mario’s dual-ended liner...

What it is: An iconic, moonlight-inspired palette with 12 universal, neutral shades in four finishes to create your most versatile, ethereal looks yet. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates,...

Liquid Liner is a water-resistant, highly pigmented, true-matte liquid liner that glides on evenly and delivers precise lines with ease. Featuring a soft felt-tip precision applicator, this liner lets you flawlessly create...

What it is: A hydrating foundation that delivers buildable coverage for the face and body, resists heat and humidity, and leaves a luminous makeup look.Coverage: MediumFinish: NaturalFormulation: LiquidHighlighted Ingredients:- Squalane- Hyaluronic AcidIngredient Callouts: Free of...

YOUR MASCARA’S ULTIMATE HYPEMAN STRAIGHT UP: Hype up your mascara with Hella Extra lash primer. The ultra-creamy formula stands up to smudging + flaking and keeps your lashes feeling nourished...

What it is: A liquid illuminator that enhances the complexion and smooths the skin. Coverage: Light Finish: Radiant Formulation: Liquid What Else You Need to Know: This liquid illuminator is formulated with 94 percent natural-origin...