Makeup

What it is: An ultra-creamy, transfer-resistant lip liner that defines, shapes, and sculpts lips for full-coverage color that lasts all day.Formulation Type: Lip LinerBenefits: Long-wearingHighlighted Ingredients:- Jojoba Oil: Nourishes the lips.Ingredient Callouts: Free of...

What it is: A lip luminizer with an immediate cooling effect, juicy wet-look finish, and minty scent.Formulation Type: Lip GlossBenefits: HydratingIngredient Callouts: Free of parabens and phthalates. It is also vegan and cruelty-free.What Else...

What it is: An ultimate, gotta-have-it lip gloss with explosive shine that feels as good as it looks.Highlighted Ingredients:- Shea Butter: Conditions skin.Ingredient Callouts: Free of parabens and phthalates. This product is...

What it is:A dual-shaded bronzer with a subtle pink undertone.What it does:Get a classic, natural glow without ever looking orange. The slight pink undertone in this dual-shaded palette mimics the...

WHAT IT DOES Buildable cream-to-powder formula that’s impossible to mess up. Creates a sheer wash of color that can be layered for added depth. Blendable formula applies with a soft-matte...

What it is: A long-lasting blush and lip stain with a hydrating, bouncy jelly texture that glides on for a sheer, buildable burst of color that lasts all day. Highlighted Ingredients: -...

What it is:A precision mascara that adds volume, length, and curl.What it does:This clump-free, volumizing mascara delivers long-lasting wear in one stroke. Using 4D technology, an exclusive microdefining wax complex...

What it is: A high-performance concealer brush that delivers unprecedented precision and blending.What Else You Need to Know:This brush features a unique half-moon shape for controlled application to the contours of...

What it is: A palette that features a unique blend of soft neutrals, spiced oak, and rich cinnamon hues.Ingredient Callouts: It is gluten-free and cruelty-free.What Else You Need to Know: This eight-shade palette...

What it is: An iconic lash enhancing serum proven to promote the appearance of longer thicker healthier looking lashes in 4-6 weeks. Highlighted Ingredients: -Isopropyl Cloprostenate: A prostaglandin analogue that...

What it is: A palette that allows you to play with and create magnetic makeup looks offering 18 rosy tints and earthy shades across five different textures.Ingredient Callouts: This product is cruelty-free.What...

What it is:An easy swish-and-pop powder blush duo.What it does:Richly pigmented for long-lasting wear, Charlotte Tilbury's two-step application blush will brighten any complexion. The shades are buildable so you can...

What it is: A buttery, lightweight, full-coverage color corrector that conceals pigmentation and brightens the appearance of the under-eye area.Coverage: FullFinish: NaturalFormulation: CreamSkin Type: Normal, Dry, Combination, and OilyHighlighted Ingredients:- Flavanoids: Help visibly diminish the...

What it is: A new, creamy-matte, high-pigment eyeliner in the iconic Pillow Talk smoky berry-brown shade.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: This eyeliner has excellent blendability with flawless...

What it is: An award-winning cream bronzer stick that builds and blends effortlessly to create sunkissed warmth with a natural-looking finish in seconds.Highlighted Ingredients:- Mango and Apricot Extract: Nourish skin, boost...

What it is: An award-winning longwear gel makeup primer that grips makeup for up to 12 hours and hydrates with hyaluronic acid and niacinamide for a dewy finish. Finish: Radiant Formulation: Lightweight, Gel...

What it is: A breakthrough, mistake-proof, liquid-like cream blush that melts into a second skin for the most natural-looking wash of soft-focus color. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates,...

What it is: A multi-use artistry sponge that precisely applies five products for a flawless finish: foundation, blush, contour, highlighter, and setting powder.Brush Formulation: All FormulasBrush Coverage: BuildableIngredient Callouts: It is vegan and cruelty-free.What...

What it is: A skin care-infused, hydrating setting spray that seamlessly melts powder layers for a radiant, glass-like finish that lasts all day. Highlighted Ingredients:- Ceramide Complex: Supports skin's barrier, prevents...

What it is: In just one swipe, this long-lasting, buildable and creamy stick blush format of Rosy Glow delivers pH-activated custom color with a natural, dewy-glow finish. What Else You Need...

What it is: A go-to nude lip wardrobe with seven essential products for the perfect combo. What Else You Need to Know: Discover your ultimate nude lip combo with this gorgeous seven...

What it is: An extremely pigmented professional eye pencil that creates an intense, long-lasting line that is highly blendable.Ingredient Callouts: This is vegan and cruelty-free.What Else You Need to Know: Mario’s dual-ended liner...

Liquid Liner is a water-resistant, highly pigmented, true-matte liquid liner that glides on evenly and delivers precise lines with ease. Featuring a soft felt-tip precision applicator, this liner lets you flawlessly create...

What it is: A crease-proof, medium-coverage, super creamy concealer, eye cream, and spot treatment in one that visibly brightens and helps reveal better-looking skin.Coverage: MediumFinish: RadiantFormulation: CreamSkin Type: Normal, Dry, Combination, and OilyHighlighted Ingredients:-...

What it is: A full-coverage dark circle corrector, brightening, and visibly depuffing serum in one that's the fastest way to transform tired eyes.Skin Type: Normal, Dry, Combination, and OilyFormulation: LiquidHighlighted Ingredients:- Hyaluronic Acid,...

What it is: A long-wearing, non-comedogenic concealer that visibly blurs, brightens and conceals with medium, buildable coverage that de-puffs after 2 weeks of daily use. Coverage: Medium Finish: Natural Formulation: Liquid Highlighted Ingredients: -...

What it is: Talc-free blush with redness reducing fermented arnica and hydrating squalane and hydraberry. One swipe, blendable color that lasts all day.Finish: NaturalFormulation: Pressed PowderHighlighted Ingredients: - Fermented Arnica: Visibly reduces redness...

What it is: A biotech-enhanced mascara that delivers 5X fanned-out volume that’s nourishing and lengthening, never clumpy or flaky, and safe for sensitive eyes.Formulation Type: Volumizing, Curling, LengtheningBenefits: Long-wearingHighlighted Ingredients:- Vegan B-Silk™: A...

COMPLEXION #2 BRUSH SET Meet the ultimate multi-tasking duo: a high-performance foundation brush and a double-ended complexion brush for effortless powder, blush, bronzer, and highlighter application. ​ -Vanish Foundation Brush: formed in a unique...

What it is: A highly pigmented and creamy liquid-to-powder blush that's blendable, buildable, and melts into skin for a blurring, soft-cloud finish and up to 12 hours of wear.What Else You...

When you’re going for the no-makeup makeup, no-really-this-is-just-how-I-look look, your lashes don’t need max drama. Keep it chill with They’re Real! Tinted Primer, the cool girl of lash products—it subtly tints...

Not everyone wants to be a cheerleader. But whether you’re in the game, on the sidelines, or watching from the bleachers, you can still wave your PomPom. By that, we mean...

A Flawless, Filtered Finish The luxuriously creamy stick formula melts into the skin for a natural filtered finish that lasts up to 10 hours. Whether you prefer full coverage or...

WHAT IT IS: EASY BAKE LOOSE BAKING & SETTING POWDER IN UBE BIRTHDAY CAKE Every year on her birthday, Huda celebrates with an Ube cake, and that tradition is what...

What it is: A set of mini cheek and lip essentials featuring a bestselling Soft Pinch Liquid Blush and a Soft Pinch Tinted Lip Oil in a new, set-exclusive shade.Highlighted Ingredients:-...

What it is: A fully loaded, nude cocoa color designed to be universally flattering, delivering insane payoff and a bold, buttery texture.Formulation Type: LipstickIngredient Callouts: Free of parabens. It is also cruelty-free.What Else...

ONE TWIST OF IRRESISTIBLE. NOURISHING SHINE, TWO FENTY SHADES THAT STAND UP TO THE HOLI’DAZE STREET HUSTLE STRAIGHT UP: Gloss Bomb lovers, this one’s for y’all. We’re treatin’ your pout to...

What it is: A full-coverage, oil-free concealer that conceals and blurs imperfections with a soft-matte, natural-looking finish.Coverage: FullFinish: MatteFormulation: CreamSkin Type: Normal, Dry, Combination, and OilyHighlighted Ingredients:- Peptides: Reduce appearance of wrinkles and pores over...

What it is: A lightweight tinted moisturizer that hydrates and smooths skin while brightening with vitamin C and protecting with SPF 30.Coverage: LightFinish: RadiantFormulation: CreamSPF: SPF 30 and UnderHighlighted Ingredients:- Vitamin C: Visibly evens out...

What it is: An advanced, makeup-skincare hybrid formula that illuminates the under-eye area by targeting dark circles and dullness for brightness that lasts up to 24 hours. Coverage: Medium Finish: Radiant Formulation: Cream Highlighted...

What it is: A comfortable lip gloss formula that effortlessly glides on for mirror-like shine and hydrates lips for up to eight hours.Formulation Type: Lip Gloss Benefits: Hydrating Highlighted Ingredients: - Pomegranate Flower Complex:...

PROVOCATIVE PAIR Double the pleasure. Reveal cheek radiance on repeat with Iconic Blush Duo, featuring two cult-favorite, bestselling shades. Reimagined Blush lasts up to 16 hours with a comfortable, weightless...

GET LINED UP Intense pigments of longwearing eyeliner color glide on smoothly for precision definition and lash thickening effects. Creamy texture and velvety finish create long-lasting color with exceptional ease...

WHAT IT IS A medium flexible coverage skin tint with dewy-radiant finish for a 16hr soft-focus glow! WHY WE LOVE IT medium flexible coverage, dewy-radiant finish for healthy-looking, glowing skin...

WHAT IT IS "I created this 5-point freckle stamp to give you effortless freckle clusters in 5 seconds. It's the ultimate lazy-girl hack!" - Maureen Kelly, Founder & CEO WHY...

WHAT IT IS A tinted pressed powder that sets makeup & helps control shine. WHY WE LOVE IT silky, featherlight powder keeps skin hydrated & balanced with matte finish wear...

WHAT IT IS The pout that keeps selling out! This 12-hr hydrating lip treatment mask makes lips softer & smoochable overnight.  WHY WE LOVE IT creamy formula melts onto lips...

What it is: A high-shine lipstick that has the rich moisture of a balm, sheen of a gloss, and buildable color of a lip tint in one step, without having to...

WHAT IT IS Like an instant eye lift in a tube! WHY WE LOVE IT sheer liquid brightener delivers a soft, lit-from-within youthful glow brightens your features without glitter or...

What it is: A waterproof eyebrow gel that creates immediate volume* and sets brows for up to 24 hours.**Highlighted Ingredients:- Microfibers: Add texture and groom brows.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing...