What it is: A powder brush with ultra-silky vegan fibers and CloudSoft™ Technology for smooth, seamless powder application. Brush Formulation: Liquid, Cream, and Powder Ingredient Callouts: It is vegan. What Else You Need...

Natasha introduces the GOLDEN GLIMMER GLOSS, an innovative clear oil-gloss formula that illuminates the lips with iridescent golden sparkles while delivering the benefits of a hydrating oil. This HY-BRID Shimmering Lip-Plumper...

Providing the easy glide of a lipstick in sharpenable pencil form, this ultra-creamy, non-drying formula is infused with a mix of silky ester oils for comfortable all-day wear. It is...

One-stroke full color impact application gives you an all-day velvety matte finish that moves with your lips for comfortable, flexible wear. A new generation of liquid lipsticks, the advanced formula...

What it is: An ultra-soft, latex-free sponge for powders, creams, and liquids that pairs perfectly with NATASHA DENONA’s Hy-Glam Setting Powder for an airbrushed finish.  Puff Formulation: Liquid, Cream, and Powder Ingredient...

An irresistible hair perfume, infused with Mirsalehi Honey to add shine and instantly scent hair with notes of sweet pineapple, creamy coconut and vanilla. An irresistible hair perfume, infused with...

What it is: An ultra-glossy, weightless oil for fine to medium hair powered by Mirsalehi Honey and collagen active to hydrate, plump, and boost shine.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine...

The innovative design of the ND EYELASH CURLER creates a full, natural curl with no crimping or pulling. Soft silicone pad for full comfort. How to Use FIRST Apply only...

What it is: A soft, hybrid powder blush-and-highlighter trio in a radiant matte finish, featuring different tones and textures of the iconic mauve shade Natasha.Ingredient Callouts: Free of parabens and mineral oil....

What it is: An ultra-creamy, matte lip liner made with long-lasting pigments for all-day wear.Formulation Type: Lip LinerBenefits: Hydrating, Long-wearing, PlumpingHighlighted Ingredients:- Mix of Silky Ester Oils: Provides comfortable, all-day wear.Ingredient Callouts: Free of...

What it is: A glowy tinted sunscreen stick that delivers a sheer pearlescent finish and doubles as a highlighter for a quick boost of glow on the go. Skin Type: Normal, Dry,...

What it is: A high-shine, glossy lip balm with SPF 40 protection that leaves lips ultra-hydrated with a sheer, nonsticky finish and no sunscreen taste.Formulation Type: Lip Gloss / Lip Balm &...

How it feels A non-comedogenic sunscreen stick that glides easily onto skin and feels weightless and non-greasy. Recommended for normal, combination, dry or oily skin. Why we made it This...

How it feels An ultralight lotion that feels hydrating with an untinted, dewy finish. Recommended for normal or dry skin. Why we made it Did you know the sun can...

What it is: A weightless, non-aerosol sunscreen body spray that’s water- & sweat-resistant & leaves skin looking healthy and protected.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: DrynessFormulation: SprayHighlighted Ingredients:- Vitamin C: Stable form...

Twist it. Dry it. Rock it. Combining two different materials - microfiber on one side, and satin on the other. The microfiber side is made for freshly washed hair, aids...

Description This stylish hair wax stick tames flyaways and frizz, smooths buns, and perfects ponytails with soft, all-day hold. It glides on like a dream, no dragging or pulling, and...

Give your lips the extra love and care they deserve! This 2-in-1 moisturizing lip scrub is packed with Ecobeads: a natural, dissolving exfoliant to buff away dry skin, plus a...

What it is: A peptide-powered lash serum for sensitive eyes for visibly thicker, longer-looking lashes and less lash fall-out.Formulation Type: LengtheningHighlighted Ingredients:- LashCatalyst™ Peptide Complex: Research-backed peptides for thicker, longer-looking lashes.- Chamomile...

Meet the tubing mascara that goes to great lengths & stays put from day to night. Formulated with anti-smudge tubing polymers, it wraps each lash & locks them in for...

Condition while you coat! This exclusive mascara not only provides extreme volume and length, but is infused with a lash-loving blend of peptides, panthenols, and natural waxes. These key ingredients...

The missing step in your lash routine that you never knew you needed! Specially formulated with a blend of no-flake minifibers and peptides, GrandePRIMER coats your lashes to prepare them...

What it is: A clinically proven high-shine lip treatment infused with Hyaluronic Microspheres to deliver 12 hours of hydration and a glass-like glow.  Formulation Type: Lip Gloss / Lip Balm & Treatment...

What it is: A fragrance-free, peptide-powered moisturizer for dry, sensitive skin that delivers rich, long-lasting hydration without heaviness.Skin Type: Normal, Dry, and CombinationSkincare Concerns: Dryness, Dullness, Uneven TextureFormulation: CreamHighlighted Ingredients:- 10+ Peptide Network (Including...

What it is: Daily Korean toner pads powered by Vitamin C, Glutathione, and Caffeine to depuff undereyes while targeting dark circles, dullness, and dark spots. Skin Type: Dry, Combination, and Oily Skincare...

What it is: Korean toner pads powered by vegan PDRN+ for skin barrier repair, soothing irritation and reducing redness for stronger, calmer, more resilient skin. Skin Type: Dry, Combination, and Oily Skincare...

What it is: Daily Korean toner pads with a gentle blend of 5 exfoliating acids to decongest pores and smooth texture while soothing and hydrating skin. Skin Type: Normal, Dry, Combination, and...

What it is: A finely milled, aerosol-free dry shampoo powder that refreshes roots, making them less oily over time, with a compact puff for convenient, on-the-go touch-ups. Available in two shades...

key benefits This sulfate-free, protein-rich cleanser is crafted with 91% naturally derived ingredients + hydrating actives to restore essential moisture. Ideal as a daily repair shampoo, it helps strengthen and...

key benefits This silicone- and protein-free hydrator is crafted with 95% naturally derived ingredients that help repair dry, damaged hair while restoring softness, shine, and smoothness. Ideal as a daily...

What it is: A lightweight, nourishing, color-safe conditioner that hydrates, detangles, and prevents breakage, leaving hair soft and smelling like a dream. Hair Texture: Straight, and Wavy Hair Type: Fine, and Medium Hair...

What it is: An intensely hydrating hair oil that smooths, tames frizz, and adds lustrous shine.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:- Dryness- Frizz- ShineKey Benefits:- Intensely...

What it is: A brush made with super-soft vegan bristles that seamlessly blends dry shampoo into roots without a trace—so "poof!" goes the dreaded white cast. Hair Texture: Straight, Wavy, Curly, and...

What it is: A lightweight wave spray for soft, effortless waves. Hair Type: Fine, Medium, and Thick Hair Texture: Straight, Wavy, Curly, and Coily Hair Concerns:- Hold & Style Extending - Curl-Enhancing -...

What it is: An intensive hydrating treatment mask, rich with desert-derived botanicals, that leaves hair glossy, healthy, and touch-ably soft.Hair Type: Medium and ThickHair Texture: Straight, Wavy, Curly, and CoilyHair Concerns:- Dryness- Frizz- Color SafeKey...

What it is: An ultra-fine styling mist that provides heat protection up to 450°F, frizz control, and a light, flexible hold for shiny, touchable styles. Hair Texture: Straight, Wavy, Curly, and Coily...

Fragrance Family: Fresh Scent Type: Fresh Citrus & Fruits  Key Notes: Sparkling Citrus, Dewy Orange Blossom, Warm Vanilla Fragrance Description: This fragrance mist envelops you in a veil of our signature citrus scent, with...

What it is: A lightweight, milky leave-in conditioner that detangles, conditions, primes, and provides heat protection up to 450°F. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine, Medium, and Thick Hair...

What it is: A transparent dry shampoo that absorbs excess oil while extending styles and boosting volume. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns:- Hold...

What it is: A buildable texturizing spray that adds volume and delicately absorbs oil at the roots, leaving styles looking refreshed and effortless.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and...

What it is: A lightweight, strong-hold hairspray that invisibly sets styles, blocks humidity, tames frizz, and finishes hair with lustrous, natural-looking shine. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine, Medium,...

What it is: A bestselling styling cream with a built-in taming wand that slicks down flyaways, tames frizz, and styles edges. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine, Medium, and...

What it is: A bestselling styling cream with a built-in taming wand that slicks down flyaways, tames frizz, and styles edges. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine, Medium, and...

Our fan-favorite Unseen Sunscreen, for your lips! Protects sun-sensitive lips How it feels A lightweight lip balm stick that feels smooth, moisturizing and cushiony soft with a natural finish. Why...

Mess-free stick Water- & sweat-resistant (80 minutes) Easy to reapply on the go How it feels A nourishing balm that feels creamy, smooth and blendable with a natural finish. Recommended...

Water- & sweat-resistant (80 minutes) Easy to apply at any angle Non-aerosol spray How it feels A weightless mist that feels refreshing. Recommended for normal, combination, dry or oily skin....

Layer over lip color or wear alone Protects against UVA & UVB No flavor added How it feels A liquid lip gloss that feels slick, lightweight and non-sticky with a...

What it is: A sheer and buildable ultra-hydrating hyaluronic lip balm loaded with active skincare ingredients that visibly improves the condition of lips the more you wear it.Formulation Type: Lip Balm &...

Vegan rounded fan brush for the dreamiest eyeshadow application ever. Versatile shape and size lets you easily apply and blend cream and powder formulas.  Cruelty-free, pro-quality application How to Use...

What it is: A cruelty-free, fluffy, tapered brush for setting targeted areas with powder.Brush Formulation: All Formulas Bristle Type: Synthetic Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone,...