What it is: A hydrating, non-comedogenic concealer that glides on like a serum and has the medium-buildable coverage power to instantly cover dark circles, redness, and blemishes. Coverage: Medium Finish: Natural Formulation: Liquid Highlighted...

What it is: An award-winning daily facial spray that soothes + purifies stressed-out skin helping to calm visible irritation and redness. Highlighted Ingredients: - Hypochlorous Acid: Naturally produced by the body's...

What it is: A clinically proven, non-sticky lip balm treatment that delivers the intense hydration of a lip mask with a sweet sheer tint using food-grade, non-artificial flavor.Formulation Type: Lip Balm &...

What it is: A lightweight, water-based treatment serum starring hypochlorous acid that's more intensive than SOS Spray (but still as gentle!) to help soothe chronically sensitive, inflamed skin. Highlighted Ingredients: -...

What it is: A bestselling, non-sticky, moisturizing lip gloss for soft, shiny lips. Highlighted Ingredients: - Apricot Kernel Oil: Nurtures and soothes lips. - Raspberry Seed Oil: Protects lips against damage...

What it is: A safe for sensitive eyes vegan mascara that visibly volumizes, lengthens, and defines, for the most amped-up, natural-looking lashes. Formulation Type: Volumizing and Lengthening Benefits: Long-wearing, Water Resistant Highlighted Ingredients:...

What it is: A sensitive-skin friendly, non-acnegenic, medium-buildable coverage featherweight serum foundation with up to 16-hour long-wear. Coverage: Medium Formulation: Liquid Highlighted Ingredients: - Portulaca Oleracea Extract: Antimicrobial to calm irritation and keep...

Like a hug from us to you. This super soft crewneck will to take you from sunrise to sunset. The Sunset Crewneck by Tower 28 Beauty — 100% authentic at...

A perfectly cut mid-ankle Pilates sock with secure grip bottoms for total control. The Grippy Socks by Tower 28 Beauty — 100% authentic at Sofie's Makeup Store, Egypt's destination for...

Never cry over losing your keys again (but it’s okay if you do). This sunset red keychain is made of a durable knit, stamped with our logo, and finished with...

Designed to play nice with sensitive, acne-prone skin, this big blending brush has soft, quick-drying synthetic bristles that help reduce excess moisture to keep brushes fresher and more hygienic between...

Designed to play nice with sensitive, acne-prone skin, this baby blending brush has soft, quick-drying synthetic bristles that help reduce excess moisture keeping your brush fresher and more hygienic (important...

What it is: A pain-free lip-plumping gloss that uses first-ever VibePlump technology that vibrates volume into lips—without the burn or irritation.Formulation Type: Lip PlumperBenefits: Hydrating and PlumpingHighlighted Ingredients:- VibePlump: A plant-based stimulant that...

What it is: The first-ever setting blush, combining the benefits of a setting powder with a richly pigmented blush for 12-hr fade-proof color and blurred skin, now available in two limited-edition...

What it is: A derm-approved, hypoallergenic body wash that helps soothe sensitive, irritated skin prone to eczema, rosacea, psoriasis, and dryness—without stripping or drying, all while cleansing and hydrating skin. Highlighted...

This lightweight, padded mesh bag is designed for function and generously sized to hold all your beauty essentials (and then some). SOS (Store. Our. Stuff.) Makeup Bag by Tower 28...

What it is: A cooling, long-wearing eyeshadow stick that lasts up to 8 hours and delivers high-impact shimmer—without the irritation. Highlighted Ingredients: - Biomimetic Sugar Complex: Addresses dryness and flakiness. - Crystal...

What it is: A talc-free, safe for sensitive skin setting powder that blurs and smooths skin, makes any base transfer-proof and sweat-resistant, and lasts up to 12 hours. Highlighted Ingredients: - Kaolin...

What it is: A clinically-tested, non-greasy mineral SPF 30 made for sensitive and acne-prone skin that won’t break you out or burn eyes.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: DrynessFormulation: CreamHighlighted Ingredients:- Non-Nano...

A gentle daily cleanser with the power to do everything you want aka easily remove makeup, SPF, oils, and dirt, without burning eyes or leaving skin tight. This pH-balancing, fragrance-free...

What it is: A two-in-one natural finish foundation with 100 percent mineral SPF 30, light-medium buildable coverage, and no pore-clogging ingredients, making it safe for problem-prone or sensitive skin. Coverage: Light Finish: Natural...

What it is: A multitasking tinted balm for ultra-glowing lips and cheeks—minus the cakiness and harsh lines. Highlighted Ingredients: - Aloe Vera Extract: Hydrating and soothing for a luminious, healthy-skin finish....

What it is: A foolproof cream contour to softly shape and sculpt your face with a blendable texture and neutral undertones.Formulation: CreamHighlighted Ingredients:- Green Tea Extract: Helps calm skin and contains a...

What it is: An illuminating bronzer balm that adds instant warmth and a subtle shimmer for that healthy summer glow-from-within.Formulation: CreamHighlighted Ingredients:- Green Tea Extract: Calms skin and contains a natural antioxidant.-...

What it is: A vegan mascara that visibly volumizes, lengthens, and defines for the most amped-up, natural-looking lashes.Formulation Type: Volumizing, LengtheningHighlighted Ingredients:- Aquaflex® Technology: Conventionally used in haircare styling, this ingredient active...

What it is: A creamy, high-pigment, non-drying matte liner for lips, eyes, and cheeks to create infinite looks.Formulation Type: Lip LinerBenefits: Hydrating, Long-wearingHighlighted Ingredients:- Shea Butter: Hydrates and soothes skin.- Marula Oil: A...

What it is: An intentionally basic daily moisturizer designed for sensitive skin, formulated with hyaluronic acid and ceramides to pair with SOS Spray (sold separately). Instantly hydrates, soothes irritation and helps...

What it is: A lip treatment that delivers the intense hydration of a lip mask to rescue dry, chapped lips.Formulation Type: Lip Balm & TreatmentBenefits: Hydrating, Long-wearingHighlighted Ingredients:- Shea Butter: Boosts lip hydration...

What it is: A clear highlight balm with no shimmer or glitter for that no-makeup makeup, glassy, luminous skin-effect.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: Dryness, Dullness, and Uneven TextureFormulation: Lightweight CreamHighlighted Ingredients:-...